SIAM Takashimaya, a luxury Japanese department store blendedwith Thailand’s shopping mall culture, invites fashionistas to browse and shop for hot items from many famous Japanese brands that have been specially selected and are only available here in Thailand.
The variety of fashion labels is carefully arranged to offer different styles for fashion lovers.
Fresh from Japan’s runways for those looking for luxury and classic styles are Jun Ashida, YUKI TORII and Akira Naka while street fashion offered by Snidel and Fray I.D can give a girl a totally chic look. For sporty young people thrilled with outdoor activities, there are three brands: Wander, nanamica and SNOW PEAK, each offering innovative clothing engineered with advanced technology cutting.
Each brand unveils its latest Autumn/Winter collections with wonderful inspiration and distinctive design. Ideal for women in search of a sophisticated look is the legendary brand
Jun Ashida founded by one of Japan's most famous fashion designers, Jun Ashida, known for creating elegant clothes for the Imperial Family. The brand’s Autumn/Winter 2019 collection keeps its elegant signature with premium materials of wool and silk along with knits merged with a classic palette of white, black and beige. The designers take inspiration from traditional Japanese-style houses featuring high craftsmanship as well as museum collections of confectionery exquisitely packaged to present as birthday or wedding gifts among the imperial family. Both the house construction and packaging design reflect Japanese high arts that require meticulous and painstaking processes.
Tae Ashida is an extension of Jun Ashida but features a more contemporary look. The simple, yet classic style is presented through the use of premium materials merged with trendy fashion to keep up with the preferences of young women. Influenced by social diversity, the designers wisely play with a variety of new advanced materials and items derived from nature. Purple, pink and beige are three key shades that evidence an elegant contemporary look.
Next up is YUKI TORII, well-known for luxurious print patterns and an eclectic mix of different textiles. For the Autumn/Winter 2019, the brand revisits the patchwork introduced 25 years ago and redesigns it by adjusting the scale to fit a sweet, feminine dress. The key colours are the perfect combination of bright blue and grey.
Muller of Yoshiokubo is another famous Japanese label that is highly regarded in France. The unique characteristic of fitting different styles is what the brand is famous for. The Autumn/Winter 2019 collection focuses on earth tones with a playful touch inspired by one of Mexico’s greatest architects, Luis Barragan, highly regarded for his revolution in modern architecture using bright colours.
Another contemporary brand, Akira Naka, presents simplified clothing and accessories in a pocket-friendly approach such as a top attached with a belt or necklace. The unique style of Japanese architecture influences its Autumn/Winter 2019 collection with classic colour schemes of white, grey, brown and black.
Fashionistas in search of a total street look, from clothing to accessories, and shoes to bags, should browse the following brands’ new collections.
Snidel is a street fashion label for women based on the concept of “street x formal”. It presents a collection of integrated clothing that is functional for work and comfortable for leisure. The new collection features pastel and sweet shades mixing new patterns of lace, embroidery and hand-crafted materials to give a romantic and vintage look.
Another street fashion label is Fray I.D which is popular among the young Japanese generation for its avant-garde yet comfort features. Based on the concept of “Lean and Sensual”, the latest collection features subtle colour palettes and emphasises cutting that gives prominence to ladies’ alluring body lines with a perfect fit, particularly at the waist. Linen and cotton are primarily used to provide a vintage look with comfort still paramount.
Last not least, three fashion labels integrate advanced technology with trendy design to meet the needs of young people looking for a casual and sporty look. Recognised for innovatively combining fashion and outdoor activities like mountain climbing, Wander presents various items whose material and cut are suitable for such. The new collection is distinguished by the colour splash technique generating eye-catching and unconventional patterns. Among the hot items are Alpha Vest made by synthetic Polartec fibre with lightweight, breathable and warm qualities. Bags are designed for serious outdoor activities as they are crafted in a trusty Cordura construction for the highest durability.
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anamica casual and sports ware is perfect for cheerful, play and trendy young people. The clothing is designed for multiple functions and uses acclaimed Alphadry fabric technology that offers high flexibility and wrinkle-resistance. Key items in this new collection evoke the essence of the sea which speaks to the brand’s origins as the “House of the Seven Seas”. Take yourself to the sea with subtle blue tone coats, windproof parka jackets with flag shaped parts, and navy jackets with natural canvas and coloured stitching on the inside.
Designed for outdoor activities, particularly camping, SNOW PEAK outerware and gear are functional on the camp site and versatile in the city. Key items are graphic T-shirts, long overcoats, and windproof jackets featuring Octa technology that is lightweight and breathable yet provides warmth. The brand’s signature is its focus on innovation, comfort, functionality, durability and contemporary design. The products also cover all the gear you need for camping, including tents, sleeping bags, cookware and fire tool sets etc.
Famous Japanese accessory brands have unveiled more must-have items. Master-piece presents a series of colourful bags in different styles that are outstanding thanks to the use of advanced material technology as used by the US military which is scratch-resistant and waterproof. Madras foot ware presents a new series of shoes crafted from premium materials with a business look. The brand is known for its luxury and contemporary designs using high technology hidden stitching for ultra-durability.
Discover the hot items of the Autumn/Winter 2019 collections of leading Japanese fashion brands at Ladies’ Ware, 1st floor, and Men’s Ware, 3rd floor, SIAM Takashimaya, ICONSIAM on Charoen Nakhon Road. More information tel. 02-0117500 or stay up-to-date at
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