Airline teams up with Ferragamo and Jason Wu for Royal Laurel luxury class
EVA Air is rolling out new Salvatore Ferragamo amenity kits for all Royal Laurel and Premium Laurel Class business passengers in both hard case and soft bag designs, starting December 1, 2019. The airline’s seven-year collaboration with RIMOWA will come to a close at the end of November. EVA has also repeated its collaboration with internationally renowned fashion designer Jason Wu to create a second generation of inflight sleepwear. And in the first quarter of 2020, it will begin offering brand new Premium Economy Class amenity kits created by Belgian bag and accessory brand Kipling, giving passengers in its popular, industry-leading cabin in-between Royal Laurel and Economy enhanced amenities and fashion. More information about EVA’s services and amenities and its routes is available at www.evaair.com.
While a few other airlines offered RIMOWA kits exclusively to first class passengers, EVA began raising the bar in 2013 by providing five generations of the sought-after amenities in nine different colours in its luxurious business cabin. The overnight kits have been popular with passengers and became collectables. EVA’s “Carmona Red” RIMOWA amenity kits are in limited supply and available only on the Taipei-Paris route during November 15-30.
“EVA is dedicated to delivering the most comfortable and luxurious passenger service possible,” said EVA President Clay Sun. “We choose top global brands that complement our high standards and work in cooperation with them to create world-class amenities and service items as part of our never-ending mission to innovate and deliver increasingly better flying experiences for our passengers.”
Salvatore Ferragamo Chosen to Design Luxurious Amenity Kits
EVA partnered with Italian luxury brand Salvatore Ferragamo to design new hard-case amenity kits in classically elegant black, making them the perfect accessories for the sophisticated dark coloured duvet and Royal Laurel/Premium Laurel Class design. The new Ferragamo amenity kits will be available to all Royal Laurel/Premium Laurel Class passengers, departing from Taiwan’s Taoyuan International Airport (TPE) on long-haul flights.
EVA began providing Ferragamo soft-bag amenity kits to Royal Laurel/Premium Laurel Class on long-haul flights to Taipei from the end of 2018. Now it is presenting a second generation of the amenity kits in an eye-catching design, blending Taiwan’s aboriginal rhombus totems with stylish western cultural elements. The new soft-sided bags were created to acquaint EVA’s passengers from around the globe with Taiwan’s art and culture. As a bonus, the new amenity kits come with exclusive Ferragamo key chains and will become available to passengers in mid-December.
EVA is also upgrading the amenity kit contents with Ferragamo’s best-selling Bianco Di Carrara fragrance by infusing the exclusive aroma into the body lotion, lip balm and hand cream offered inflight. Created by well-known perfumer Alexandra Carlin and launched in 2018, the floral woody musk-scented Bianco Di Carrara has been created for women and men. The popular scent’s top notes are calabrian bergamot, white pepper and ambrette or musk mallow with middle notes of violet, iris and heliotrope and base notes of amber, tonka bean and white suede.
Marking the first time that the leading Belgian bag and accessory maker has worked with an airline, Kipling’s exclusive Premium Economy Class amenity kits combine the brand’s most iconic design features in a stylish bag with a monkey key hanger and the landmark Taipei 101 Building. EVA expects the combined design elements to boost Taiwan tourism and become coveted souvenirs for passengers who visit Taiwan. The new Premium Economy Class amenity kits will be offered to departing passengers from Taipei starting in the first quarter of 2020.
EVA is also working with Italian fashion brand FURLA in launching a second-generation overnight kit for Premium Economy Class passengers on long-haul flights to Taipei. The new kits are a larger version of FURLA’s adorable “Owl Bag,” making the new amenity kits both fashionable and practical. EVA will offer its second-generation FURLA Premium Economy Class amenity kits in the first quarter of 2020.
After partnering with prominent fashion designer Jason Wu to create pyjamas for Royal Laurel and Premium Laurel Class passengers on long-haul flights in 2019, the sleepwear proved to be so popular with passengers that EVA has confirmed a collaboration with him for 2020, with the airline’s second-generation Jason Wu pyjamas slated for launch in January. Designed for comfort and easy-of-wear, the sleepwear is made of soft, cosy fabric with a draw-string collar and pant pockets. Available in medium, large and extra-large, the pyjamas may be comfortably worn by passengers of various heights and body types, with each size issued in a different colour.
EVA has partnered with several famous international brands to give passengers top-quality amenity kits over the years. In 2019, EVA’s thoughtful and fashionable designs were honoured as Best Business Class Amenity Kit and Best Premium Economy Class Amenity Kit, among others, at the World Travel Catering & Onboard Services EXPO – known as the “Service Suppliers Oscars.”
