As top brands in Asia recognised by Generation Y consumers
Mr. Stephane Coum, Chief Executive Officer of Central Food Retail Group and President of Central Food Retail Company Limited, and Mr. Alistair Taylor, President of Central FamilyMart Company Limited, collected three prestigious Influential Brands awards for 2019: Central Food Hall in Top Brand – Premium Supermarket category, Tops Market in Top Brand – Supermarket category, and FamilyMart in Top Brand – Convenience Store category. The awards highlight the brands’ leading positions among Generation Y consumers or those who are between 25-35 years old. Mr. Chuan Leekpai, President of the National Assembly and Former Prime Minister of Thailand, was the Guest-of-Honour presiding over the 2019 Asia’s CEO Summit & Award Ceremony, organised by Neo Target Company Limited and Influential Brands® (Singapore), held at the Chatrium Riverside Hotel on November 19, 2019.
The Influential Brands Awards explored consumer behaviours of Generation Y (25-35 years old) as they are the biggest and most influential consumer group with high purchasing power. It conducted the same survey throughout Asia, which is home to more than one billion Generation Y people, accounting for 86% of the global Generation Y population. Over 300 prominent executives representing major brands from seven countries across Asia, including Singapore, Malaysia, Indonesia, Vietnam, the Philippines, China and Thailand, attended the event.
