●Jubilee Diamond celebrates its 90th anniversary by holding a big fashion show event, mini-concert, and collection of more than 1,000 carat diamonds and exclusive showcase of exquisite masterpiece diamond jewelry at the event
●Overall business this year, better-than-expected sales, revised growth for 2 cycles, and setting new growth targets of 15%
●The main highlight of the event is the launch of the new collection "Centennial Jubilee 90 Facets", the world's first master cut diamond and diamond jewelry collection worth over 500 million baht to tell the brand journey
Jubilee Diamond, Thailand's leading diamond jewelry retailer, organizes The Legendary of Carat & Celebrating 90 Years Timeless Excellence, the grandest celebration of the year and the 90th anniversary of the brand, before stepping into Year 91 in 2020.
Ms. Unyarat Pornprakit, Chief Executive Officer, Jubilee Enterprise Public Company Limited said This is the biggest event of the year for the Jubilee Diamond brand of the year 2019. At the event, there will be a fashion show, mini-concert, more than 5,000 designs of diamond jewelry and more than 1,000 carat diamonds from the world’s best diamond source with exclusive price and best promotion in return for customers on a special occasion that celebrates the brand's 90th anniversary, which has been the journey of the Jubilee Diamond for over 90 years to this day, the essential things that the brand always stands on are 'quality' and 'innovation'
"The quality of every diamond jewelry, beginning with the polished diamond delivered directly from Antwerp, Belgium, which is the capital of the world diamond center. Highly experienced diamantaire have carefully selected every diamond and crafted all to its best quality. As for the design process, we design our products to serve our customer needs regard to the insights we get from customer data analytics. Besides, we also collaborated with factories from Japan that have both advanced technology and expertise in the production of diamond jewelry. Accordingly, another factor that keeps Jubilee growing continuously is innovation because we believe that innovation is one of the foundations in every detail in the organization. We are a diamond jewelry retail company that focuses on innovation very much, although we received an award from the National Innovation Agency (NIA). Particularly in terms of products, we have created one diamond jewelry that can be used in 5 styles, empowering customers to have just 1 piece of jewelry that can be adjusted to wear for many occasions."
For the year 2019, Jubilee Diamond has adjusted the sales growth target by 2 times.
● First round: At the beginning of the year, growth is expected at 5-8%
● Second round: Mid-year, adjust growth is expected at 10%
Ms. Unyarat added that for the 3rd quarter results, we were able to perform better than expected; therefore, this year, we set a new growth target of 15% for the whole year. Yet, the factor that makes Jubilee Diamond grow better than expected is because we use data to plan both sales and marketing strategies, making our strategy to meet the needs of our customers. Also, we have researched to create jewelry in each collection and meet the needs of customers in each group; we have consistently developed product designs. In one year, we design more than 500 new pieces to create variety and give the best choices for customers. Moreover, we have more than 300 Diamond Advisors who are ready to service, and contribute information to all customers about the proper diamond quality and recommend the use of diamond jewelry suitable for each occasion.
"However, another special is the highlight in The Legendary of Carat & Celebrating 90 Years Timeless Excellence, the 90th Anniversary celebration of the Jubilee Diamond. Everyone will find "Centennial Jubilee 90 Facets" which is 60% more impressive light reflection than ordinary diamond and comes with the Centennial Jubilee 90 Facets collection that brings together the best of Centennial Jubilee 90 facets to create the newest diamond jewelry collection, and will debut in this event only! This new collection will include all categories of diamond jewelry, including women and men jewelry, rings, earrings, necklaces, bracelets, brooches, pendants, etc. The inspiration of the design intention to tell throughout the journey of the Jubilee Diamond brand that has been around for over 90 years."
For Jubilee Diamond's "The Legendary of Carat & Celebrating 90 Years Timeless Excellence" will be the biggest exclusive carat diamond event of the year to celebrate the 90th Anniversary to end the year of worthiness. Accordingly, only for this event, you will get carat diamonds at the best prices in all colors, and all sizes include rare diamonds, fancy diamonds, and fancy colored diamonds in more than 1,000 pieces for you to experience. As well as, this event will launch the latest collection and over 5,000 diamond jewelry designs. However, a special event will be held on 14 December 2019, with an exclusive mini-concert from Maleewan Jimena, and a fashion show to launch a new collection from leading celebrities and models with diamond jewelry worth more than 500 million baht, which will be held from Friday 13 to Sunday 15 December from 10.00 am - 9.00 pm. at the Grand Ballroom, Anantara Siam Bangkok Hotel, Ratchadamri Road.