M17 Group launches Live and Social commerce service in Thailand
published : 18 Feb 2020 at 10:00
Introducing M17 Group (M17), Asia’s leading live technology and entertainment content company.
The company was founded in 2015 by Joseph Phua, the current chief executive officer (CEO). M17 Group’s streaming platform, application and social entertainment business in Taiwan has achieved great success in a very short time. Today, M17 Entertainment Group has expanded its business to Taiwan, Japan, Hong Kong, Korea, Singapore, Thailand and Vietnam, with over 40 million applications and streaming platform users globally.
According to Facebook reports, the social shopping market, known as 'Conversational Commerce' in Thailand, is worth US$4.8 billion. The trend of live-commerce is considered strong and well integrated with social media platforms where you can find lots of shops doing live commerce selling various products. They can quickly gain 10,000 viewers and achieve sales volume in the millions of baht per month. It has also built a reputation among many online merchants, so becoming an influencer with a large number of followers.
Based on the behaviour of Thai consumers doing business through social media in 2020, M17 Entertainment Group established a Bangkok office in mid-2019 under the name M17 Services (Thailand), providing a one-stop service for live-commerce in Thailand. The company is ready to open new markets in live-commerce, considered the latest trend for e-commerce in 2020.
“The trend of e-commerce business in foreign countries is currently stepping into Live-commerce which connects social media, e-commerce and streaming platforms,” said Nikki Assavathorn, Thailand Country Head, M17 Services (Thailand).
“Buyers and sellers can respond and communicate in real-time. They can inquire about product information and see real products in demonstrations. This helps drive higher sales. Moreover, video content is popular among shoppers. This opportunity draws us to aim to become a big player in this live commerce market in Thailand which is growing rapidly.”
“‘HandsUP’ is a ‘Live-Commerce’ platform that the company has created to provide solutions for penetrating the e-commerce market in Thailand,” commented Attapol Sinchalong (Nick), Marketing & Business Development Director, M17 Services Thailand. “HandsUP acts as a ‘store’s system manager’ with interactive functions that increase sales and give buyers more convenience. We aim to build and grow ‘Live-commerce’ in Thailand and bring it to the same level as Taiwan and China markets.”
Launched in 2019, HandsUP has more than 7,000 merchants globally. M17 Services Thailand provides “NAKLIVE” KOL (Key Opinion Leader) service to facilitate brands and merchants that need professional streamers with high live-selling capability.
Now the company is recruiting streamers in Thailand through www.naklive.net which could provide extra income for local influencers.
HandsUP aims to support Thailand's digital economy by generating at least 1,000 Thai live-selling streamers. The company estimates it will take 10% of the live-commerce market in Thailand this year.
HandsUP link: http://bit.ly/35uskjT