‘CENTRAL PATTANA’ REOPENS ITS SHOPPING CENTRES NATIONWIDE
published : 22 May 2020 at 11:45
‘CENTRAL PATTANA’ REOPENS ITS SHOPPING CENTRES NATIONWIDE pushing its strategic plan to ‘Reunite Thailand Together’ and move the country forward while keeping shoppers safe
Central Pattana Plc (CPN), Thailand’s leader in shopping centre and property development’s 33 branches nationwide under brands centralwOrld, CentralPlaza, CentralFestival, Central Phuket, and Central Village, Thailand’s first luxury outlet, are now open with strict implementation of ‘Central’s Hygiene and Safety’ masterplan at every touchpoint.
During the first week of the opening, consumers are showing that they are fully aware of ‘NOW Normal’ social discipline by simply following the new norm of wearing face masks, ensuring 1-2 metres social distancing, cleaning their hands regularly as well as checking in and out from the shopping centres and stores with the ‘Thai Chana’ application, or alternatively using LINE @centralLife or ‘The 1’ application.
Every mall operates as normal every day, Monday-Thursday at 11.00-20.00 hrs, and Friday-Sunday and public holidays at 10.00-20.00 hrs.
Dr. Nattakit Tangpoonsinthana, CPN’s Executive Vice President of Marketing, said: “Our customers’ health and hygiene are our priority. Central Pattana has set the new retail standards and social norms for the country by launching ‘Central’s Hygiene and Safety’ to respond to today’s ‘NOW Normal’ lifestyle, encouraging people to continue keeping their guard up and maintaining social discipline to safely resume normal life in hygienic environments.”
Dr. Nattakit added: “In addition, after the lockdown, we have to move forward the economy to recover Thailand together as well. For 40 years, we have always taken part in creating jobs, building cities and helping to develop our country. Now, we must help each other to ensure that the whole retail ecosystem will get through this together.”
CPN has, therefore, developed a national recovery plan — ‘Reunite Thailand Together’, with three main strategies, as follows:
Reassure Confidence: We encourage hygiene and safety standards as well as social discipline. We have developed new innovations for our shopping centres such as UV-C devices to disinfect escalators, and UV-C machines to disinfect shopping bags. We are also joining hands with our business partners to introduce innovations such as body temperature measurement robots from AIS, UV-C robot at Central Food Hall and Tops, UV-C device to disinfect tried-on clothes at H&M and Uniqlo.
Reopen Businesses: Apart from retaining the employment status of CPN’s employees, CPN continues to grow its business and Thailand’s economy by continuing to invest around 15-20 billion baht per year in major new developments as well as helping to support our tenants’ business recovery, including offering rental discounts for the next 3-6 months. In addition, CPN plans to strengthen its Omnichannel which will have a big impact on the Retail Ecosystem’s sustainable growth.
ebuild Economy: We also help generate jobs and income for CPN and tenant employees and encourage ‘Thais for Thais’ projects by offering over 40,000 square metres of free commercial space for farmers and SMEs nationwide during this 3-6 months.
Throughout 40 years as a leader in retail and property developer in Thailand, Central Pattana has seen the value of positivity, dynamism, and co-creation to imagine better futures for our customers, partners, employees and communities and the environment.