Introduces new zones and new items in ‘Fresh-up Ekamai, Lift-up Your Life’ concept and moves to attract Thai and expat customers living in city centre
“Index Living Mall Public Company Limited” has renovated its Ekamai branch in recognition of the potential of its location and to fulfil the lifestyle demands of urbanites. The Company added new zones and new items under the “Fresh-up Ekamai, Lift-up Your Life” concept with the aim to create a new experience to fulfil the desires of both Thai and foreign customers who were shopping for furniture and decorations for homes and condominium units, both for their own domicile and for rent, with sets of items such as the ‘Condo Complete Set’ in Hi-end or Urban styles.
Miss Kridchanok Patamasatayasonthi, Managing Director of Index Living Mall Public Company Limited (ILM), Thailand’s leading integrated retailer of home furnishings, revealed that, “The Company has renovated and redecorated the Index Living Mall Ekamai branch to better cater to the demand of consumers living in the area. This is because the Ekamai neighbourhood is considered a business district as well as a mid-city residential area where many real estate developers have jumped in to develop a large variety of real estate projects such as condominiums, hotels, and office buildings for rent. Also, this zone is surrounded by international schools, hospitals, shopping malls as well as convenient transportation routes linking Sukhumvit Road and Soi Thong Lo, and adjacent to the BTS commuter train line. Therefore, Ekamai has become a popular residential neighbourhood especially in regard to condominium units for rent to Thais and foreigners. And that in turn has spurred the growth of needs to shop for furniture, household items, home decoration, as well as electrical appliances.”
A survey carried out on the behaviour and interests of Index Living Mall customers in Ekamai area showed 80 percent of Joy Card members are Thai and 20 percent foreigners. While walk-in customers who are not members are also interested in purchasing home decorations and decorative sets for condominiums that include furniture, home decoration and electrical appliances. The clientele can be divided into two groups. One is the high-end group who would choose luxurious, stylish, and high quality items to decorate their own homes or condominium units. The other group is economy shoppers who look for items to decorate the condominium units to be rented out. So they look for complete sets of merchandise that would satisfy their tenants who can start their lives in these condominium units with just a suitcase-full of clothes. This group of customers would need items that are well within their specific budget to decorate studio and 1-bedroom units that can earn them rent of about 20,000-50,000 baht per month.
Index Living Mall Ekamai branch has been freshened up under the “Fresh-up Ekamai, Lift-up Your Life” concept with new zones and new items, particularly furniture and decorative items designed specifically for condominium living, including furniture sets for bedroom, living room and dining room that are compact in size suitable for limited spaces but with complete functionality. Index Living Mall also has an in-house team of designer-specialists who can provide consultation in choosing the right furniture that suits the customers’ needs while offering free interior design service. Furniture items are available both as built-in and stand-alone.
The ‘new zone, new items’ feature the newest innovative “ITAL Smart” wardrobes that are much more than just wardrobes, with fully adaptable functions either with racks for clothes or cabinets and equipped with LED lights, sensors and soft-touch drawers. Also available is premium “Italiving” furniture imported from Italy. “The Condo Collection” zone features furniture designed specifically for condominiums with perfect combinations of design and function for storage in which every nook and cranny is fully utilised. Feel free to peruse show units with sizes starting from 20 square metres. In “Younique” zone, you may order customised furniture exactly the way you like it. In the “Sofa & Recliner Exhibition” zone, sofas in a large variety of designs are on view. The “Outdoor Life” zone offers decorative trees and plants in varying designs to add green to your house. Last but not least, the “Storage Solutions & Home Organisation” zone houses a collection of storage solutions that will help to keep your houses tidy and orderly.
In addition, there are the popular mainstay brands such as Index Furniture, Winner Furniture, Logica office furniture, Power One modern home electrical appliances and many other household items and home decorations. Fulfil your lives to perfection with “Lift-up Your Life” in the modern atmosphere of the branch that provides pleasant shade, warmth and friendliness to enhance the inspiration for home decoration with a display of merchandise such as tableware, cutlery and kitchenware to match up with the dining room furniture, and much more. Also new is the co-working space corner designed to cater for the lifestyle the new generation of urbanites who can work anywhere.
Visit the new-look Index Living Mall Ekamai branch to choose items that you have always dreamt of (2nd floor BigC Ekamai).