Thailand’s no. 1 developer to lead new initiatives that boost consumer sentiment and springboard business recovery
Central Pattana Plc. (CPN), Thailand’s leader in shopping centre and property development under brands centralwOrld, CentralPlaza, CentralFestival, Central Phuket, and Central Village kicks off its strategic recovery plan to help rebuild economy after the COVID-19 situation has been improving, while still reinforcing social distancing measures to keep people safe. To support government’s policy, it aims to boost domestic purchasing power as well as create jobs and income distribution locally to stimulate the overall economy. The company recently launched massive discount campaigns throughout June and July 2020, which will stimulate spending and at the same time, help ease the public’s cost of living.
Dr. Nattakit Tangpoonsinthana, CPN’s Executive Vice President of Marketing, said: “We have been successfully pioneering and reassuring public confidence in hygiene and safety which enables people to adapt their ‘NOW Normal’ lives. Our next mission is to draw on the strength of the Thai retail industry and boost the purchasing power of Thai consumers to stimulate the overall economy and local tourism in Thailand to ensure its speediest possible recovery. Therefore, we have launched promotional campaigns offering discounts of up to 90% at our nationwide shopping centres such as centralwOrld and Central Village, demonstrating power of synergy within Central Group’s businesses together with over 15,000 retail stores in all CPN’s shopping centres, department stores and online channels. This will return benefits to customers who receive more great deals than ever before and, most importantly, this will accelerate sales for our tenants.
“To support government’s policy, our next mission is to draw on the strength of the Thai retail industry and to boost up the purchasing power of Thai consumers with our massive discounts of up to
90% and most importantly, this will also help accelerate sales for our tenants nationwide.”
DR. NATTAKIT TANGPOONSINTHANA CPN’S EVP OF MARKETING
Massive discounts and super best deals
Our promotional campaigns are based on ‘Best Value for Money of the Year’, throughout June and July 2020, including ‘Thais Support Thais’ campaign to help consumers reduce their cost of living and save money on products and items with discounts of up to 90% at 33 branches of CPN shopping centres nationwide. Another campaign, that one should especially not miss, is the ‘Super Brand Grand Sale’ at Thailand’s first luxury outlet, Central Village, where everyone can enjoy discounts of 35%-90%, hunting the true treasure of over 220 well-known luxury & fashion brands at 130 stores with affordable outlet prices. It also offers ‘Weekly WOW Price’ starting at 990 baht per item plus up to 5,000 baht worth of cash vouchers on top and the best credit card promotion offer with 0% interest for three months.
Supporting entrepreneurs and stimulating domestic money circulation
With the strength of 33 branches of CPN’s shopping centres nationwide in accessing local economies, we have successfully driven SMEs and local business support programmes with proven results. A number of farmers and SMEs have been facilitated to access our free commercial space at strategic prime locations to sell their crops, export-quality premium fruits, and OTOP products. We have also encouraged new entrepreneurs and students to bring their online shops to our on-ground market at ‘U Market Place’. centralwOrld has offered free commercial space for those who have been affected by the COVID-19 crisis by joining in a car boot sale in the ‘Revival Market’. Moreover, centralwOrld is maintaining its leadership in bringing ‘new magnets’ which meet people’s lifestyles such as Chinese mala paste hotpot: ‘Hai Di Lao’, brand new Thai street food restaurant ‘Boonpak’ at GROOVE, a Korean restaurant ‘SEOGA & COOK’ and other new Michelin starred restaurants.
Supporting Thai tourism
With the synergy of our 12 tourist mall destinations, we are developing an integrated cross promotional plan of hotels and domestic flights underlining the local essence of major provinces where our shopping centres are situated across the country such as Chiang Mai, Pattaya, Phuket, Hat Yai and Samui. This will help support the government’s travel bubble scheme and domestic tourism for Thais to have the best shopping and traveling experience.
Throughout 40 years as a leader in retail and property development in Thailand, Central Pattana has played a crucial role in building Thailand’s economy, reflected through our values of positivity, dynamism, and co-creation to imagine better futures for our customers, partners, employees, communities and the environment.