The Queen Sirikit Department of Sericulture launches a website, Facebook and Instagram pages
published : 29 Jun 2020 at 16:44
for “Thai Silk Online”, a collection of mulberry silk products, ready for sale on Lasada and Shopee
The Queen Sirikit Department of Sericulture launches a website, Facebook and Instagram pages The Queen Sirikit Department of Sericulture has created a website, Facebook and Instagram pages for “Thai Silk Online”, a nationwide gathering of sericulture products, with popular channels for selling online products through Lazada and Shopee. The move is to encourage sericulture farmers, silk weaver and sericulture entrepreneurs to expand more marketing channels in response to the increase in online shopping habits during COVID-19.
“In light of the coronavirus outbreak, or COVID-19, affecting the country’s overall economy, the government enacted the Emergency Decree on Public Administration in Emergency Situation B.E. 2548 (2005),” noted Mr. WasanNuipirom, Director General of the Queen Sirikit Department of Sericulture.
“The decree prohibited people from leaving their premises for a specified period of time, closing many types of business at risk of spreading and required people to refrain from organising activities showing various products that would gather a large number of people, as well as advising the public to space socially or social distancing to solve and stop the spread of infection,” she added. “This resulted in a decline in product sales of farmers, silk weavers and sericulture entrepreneurs.”
Therefore, the Queen Sirikit Department of Sericulture is facilitation distribution of sericulture products through “Online Anti-COVID-19 System” to encourage sericulture farmers, silk weavers and sericulture entrepreneurs to expand marketing channels which are consistent with changing consumer purchasing habits, helping farmers to generate revenue during COVID-19.
Online sericulture distribution channels feature two methods. One is direct product sales through the channels of the Queen Sirikit Department of Sericulture, including its website “www.thaisilkonline.com”, Facebook “Thai Silk Online” and Instagram “thai.silk.online”. The other is selling consignments through popular marketplaces Lazada and Shopee by creating and managing Lazadastore :rmi next and Shopee store : Thai Silk Online which show the details of the sericulture products such as pictures, prices, quantity, and product features.
The Queen Sirikit Department of Sericulture will explore several sericulture products from sericulture farmers, sericulture community enterprise groups, silk weavers and sericulture entrepreneurs who produce silk threads, silk fabric (all of plain fabric, Mudmee silk or silk that is woven by others techniques) and sericulture processed products. This especially applies to Thai silk certified by the Royal Peacock brand for all four types of Thai silk, including the Royal silk of Peacock brand in colour of gold, silver, blue and green.
Thai silk can be used for sewing in a variety of modern styles for wear every day by every age.
Sericulture processed products also include dietary supplements and cosmetics registered and certified by the Food and Drug Administration (FDA).
The Queen Sirikit Department of Sericulture (QSDS) coordinates delivery of products to the centre of collection and distribution set up by QSDS to enter the online sericulture product distribution process.
For more information please contact the Queen Sirikit Sericulture Regional Office (Region 1-6), the Queen Sirikit Sericulture Center (21 centres) nationwide and Division of Sericulture Business Promotion (Tel. 02-9406564 Ext. 23).