“PMT The Hour Glass” introduces the new, elevated luxury watch shopping experience with #SafetyisNewLuxury campaign

“PMT The Hour Glass” introduces the new, elevated luxury watch shopping experience with #SafetyisNewLuxury campaign

In an era where hygiene and safety have become vital in every aspect of daily life, embracing safety measures has, in turn, shaped the “new normal” with practices such as keeping social distancing, wearing a face mask, and using hand sanitizer universally adopted.

Having always strived to create a truly exceptional shopping experience, PMT The Hour Glass, Thailand’s leading specialty luxury watch retail group, introduces the new campaign #SafetyisNewLuxury to pave the way to a new, elevated “new normal” luxury shopping experience tailored for the lifestyles of watch collectors and enthusiasts. 

To mark the campaign launch, the exclusive PMT The Hour Glass x Tube Gallery face masks  —  designed and crafted by the renowned Thai fashion house, Tube Gallery  — are created in limited numbers for watch lovers whose choices of everyday “new normal” items such as face masks not only ensure personal hygiene but also make a statement of style.

 A series of exclusive gifts and privileges is also being lined up to present a new shopping experience where safety is tastefully integrated into the new normal luxury lifestyle.

Wearable Art inspired by safety and movements of luxury watches

PMT The Hour Glass x Tube Gallery face masks are exclusively designed by two leading designers of the Thai fashion industry, Saksit Pisalasupongs and Phisit Jongnarangsin from Tube Gallery. Crafted using the finest Poly-silk Mikado fabric for ultra-comfort wear and soft, silky touch on skin, the exclusive face masks are structured with a layer of filter on the inside for personal hygiene. 

The inspiration behind the mechanical watch movement motif printed on the masks is a notion of luxury watches — the items that have been the emblem of status and sophistication highly treasured among monarchs, dignitaries, leaders, and influential figures around the world. 

The face masks are available in two limited editions: white with gold accents for ladies and black with grey accents for gentlemen. All are presented in Poly-Silk Mikado pouches with design and colouring matching the respective masks, ready to elevate the sense of new normal in style for watch lovers and enthusiasts at every boutique of PMT The Hour Glass from 1 July 2020 while stocks last.


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