Birdy RTD Coffee receives “Marketeer No.1 Brand Thailand 2019-2020”
published : 3 Aug 2020 at 14:27
Birdy® Ready-To-Drink Canned Coffee, led by Mr. Daisuke Ishii, Unit Manager of Processed Foods Business and Beverage Business of Ajinomoto Co., (Thailand) Ltd., received the award of “No.1 Brand Thailand 2019-2020”
in category of RTD canned coffee from Mr. Permpol Phopermhem, Editor and Founder of Marketeer Magazine. The award ceremony took place at the Okura Prestige Bangkok. The award was based on a consumer survey conducted by Marketeer Magazine together with Kadence International (Thailand).
During the presentation ceremony, Mr. Daisuke Ishii mentioned that “Birdy® always pays attention to product quality as a priority for its high production standard using high technology. The production process is also sensitive to environment preservation and uses local green coffee beans grown by Thai farmers.”
“This year Birdy® has so far launched two new formulas with 50% lower sugar than the original. These products are certified with the “Healthier Choice Logo” that reflects our intention of truly contributing to improve the quality of life in accordance with our Ajinomoto Group Creating Shared Value policy (ASV)”.
“This award from Thai consumers nationwide is another cause for pride in the Birdy® brand. We are delighted to be the no. 1 brand in this category.”
Birdy® RTD Coffee supports Thais by providing “intense coffee” products that support Thai people to get through the current difficult situation together.