Siam Discovery Unveils ‘Ecotopia’ A Like-Minded Community Believing ‘Together, We Co-Create a Better World’
published : 11 Aug 2020 at 19:05
Siam Piwat Co., Ltd. nurtures sustainable growth with ‘Co-Creation’ business model. ‘Creating Share Value,’ is Siam Piwat’s core vision of all of its retail projects. A ‘Retail Ecosystem’ has been developed to achieve sustainable success and create happiness to all involved - from consumers, entrepreneurs and SMEs to the communities, the society and our country.
Today, Siam Discovery The Exploratoriam, one of Siam Piwat’s shopping destination, unveils ‘Ecotopia’, the community of like-minded individuals who believe ‘Together, We Co-Create a Better World.’ Ecotopia is a creative space co-created by true eco-conscious individuals to present a new and more approachable eco-centric experience and way of living that can create better life and create value to others.
Mrs.Usara Yongpiyakul, Siam Piwat Retail Holding Chief Executive Officer, stated, “By understanding and adapting to rapid changes in trends and way of life of the young generations, Siam Discovery sees an opportunity to exponentially expand stores in Ecotopia by four times — encouraging everyone to join the sustainable lifestyle and movement. The concept was developed by 12 co-creators who live and breathe sustainable lifestyles, and truly believe that ‘together, we co-create a better world’,”
At present, a number of people have grown to prioritize sustainable living. Thus, products and services in this ‘new normal’ era have to reconsider their values and experiences to meet the new standards of sustainability. Siam Piwat’s Consultant Mr.Amorn Mongkhonkaewsakun said ‘Ecotopia’, the community that believes ‘Together, we co-create a better world’, can inspire those who are interested and invested in world sustainability. This space aspires to achieve a redefining of what ‘eco-friendly’ means through convenient and doable activities — with additional support from 300 brands that value the world as much as the community.
Ecotopia has been designed to house 8 highlight zones. Zone 1: Hygienic Zone offers visitors daily household goods and cleaning products produced from natural sources and biodegradable materials. Zone 2: Beautiful Zone holds chemical-free organic skincare and personal care products that are created from raw natural materials. Zone 3: Healthy Zone welcomes health-conscious eaters with carefully selected chemical-free organic vegetable and meat products. Zone 4: Green Zone assembles some of Bangkok’s biggest air purifying plants and trees. Zone 5: Up-Cycled Zone brings together a vast collection of more valuable redesigned recycled products and features DEmark award-winning products from UPCYCLING By PTTGC. Zone 6: Stylish Zone showcases fashion products derived from organic cotton and materials, with a ‘clothes swap’ corner where visitors are welcome to swap their old clothes with brand-new designed clothes. Zone 7: Kind Zone features locally crafted products from natural materials where profits return to these local communities. Zone 8: Zero Waste Zone is where visitors can bring in their personal containers to refill their desired products in order to reduce waste.
Miss Pawina Gajaseni, Siam Piwat Retail Holding’s Deputy Director of Commerce stated that Ecotopia will engage consumers in a new eco-centric journey. With the help of technology to suit the new normal, consumers are able to get to know the stories and journey of those eco-conscious products, through inspiring story-telling, easily accessible via tablet or QR code. In addition, the cashierless payment offer more convenience which purchase can be made via smartphone, in response to the lifestyle of the new generation.
All products in Ecotopia have been carefully selected before presenting to customers, with over 300 brands to choose from. Some of the incredible examples are products produced from reused and recycled materials, including rubber bags, cement bags, products from recycled mats, and feeding bottles and coconuts-derived dishwashing liquid from RINGO. DR. KEEEN offers bio-organic technology-grade hygiene products, while O2 develops hygiene products from 100% naturally extracted ingredients. Eco-friendly tiffin boxes from DIY by Deim are produced from food-grade stainless steel, making them contamination-free, non-carcinogenic, and odor-free. Pot&Plant and Tiny Tree offer quality air purifying trees with distinctly designed pots, and additional gardening supplies. Biodegrading trash bins from Bio Trash can conveniently convert food waste into compost. Expect eco-friendly chairs and plant pots from BIO PLASTIC, and quirky products made from recycled bottle caps, courtesy of PRECIOUS PLASTIC. Natural haircare and skin cleansing products are available from Pasutara; organic goods from Patom; vegan jackets by Vegan Fabric for the eco-conscious; naturally dyed hand-woven cotton fabric from Bhukram, and much more to be discovered at Ecotopia.
The 12 unique eco co-creators include Kamonnart Ongwandee, an intermediary for Fashion Revolution Thailand, who is responsible the Stylish Zone; Prem Pruktayanon, a zero-waste business leader and eco-content creator, who is responsible for the Up-Cycled Zone; Poramin Watnakornbancha, a co-founder of Pasutara, and the truly natural product brand Ali, who is responsible for the Hygienic Zone; Tanawat Maneenawa, TAM:DA brand owner and the savior of wasted products, transforming them into valuable goods, who is also responsible for the Up-Cycled Zone; Dr. Chompunuch Warakulwit, a ‘Green Chemist’ page creator and a experimenter of natural products, who is responsible for the Beautiful Zone; Charee Boonyavinij, the founder of Uncle Ree’s Farm, is the pioneer behind the Green Zone; Anak Navaraj, the founder of Patom Organic Living, is also the mind behind the Beautiful Zone; Puwasawat Chakrabongse, the director of Precious Plastic Bangkok, who is responsible for the Up-Cycled Zone; Somsak Boonkam, the leader of Local Alike, is responsible for the Healthy Zone; Thanarak Voralittanon, the owner of SACKITEM Upcycle Bag, is the creative source of the Up-Cycled Zone, joined by eco-architect Noppanit Isarankura Na Ayudhaya, Romtham Khumnurak, Wilawan Panyang, Peerapol Hemsirirath, Napatara Thummachua, Sutinan Sutatham, and Setthawut Pantnara — the team behind Environman page.
In addition to the esteemed list of 12 eco co-creators, Siam Discovery is honored to welcome Dr. Singh Intrachooto, Associate Professor at Kasetsart University, Faculty of Architecture, as an honorary advisor to both Ecotopia and Siam Discovery. Importantly, Ecotopia, the green community, is a co-creation of government and private sectors, a joint force to make the world a better place.
Ecotopia is set to be the community to inspire those who wish to lead the life that empower their respective communities and our planet, and elevate the power of knowledge through innovation and engaging activities. It is driven to be the platform to blissfully balance between technology and nature, and the ideal destination where everyone can consciously select the best goods for themselves and more importantly, be a place where all can foster sustainability — in the direction where ‘Together, we co-create a better world’, at Siam Discovery: The Exploratorium, 3rd Floor.