Bustling shopping experience at Central Pattana’s Shopping Centres during ‘9.9 promotional campaign’ revealing consumers’ confidence as traffic resume at 80%-100% with new normal social-disciplined lifestyle
- Synergizing ‘Omni-channel’ which includes shopping centres, department stores and online platforms joining together to offer monthly promotions until the end of the year
- While tourist malls have adapted to welcome domestic tourists focusing on ‘community catchment’, with local markets
- Enjoying hot promotions at Central Village, Thailand’s first luxury outlet on its 1st anniversary celebration, with discounts up to 90% and on-top discounts up to 40%
Central Pattana plc, Thailand’s leading retail and property developer, has revealed an overview of the shopping vibe at all of its shopping centres during 9.9 promotional campaign, stating that people’s spending and consumption have started to pick up, with the shops bustling since consumers became more confident in safety measures from the government and private sector. The traffic at Central Pattana’s shopping centres has almost recovered to pre-pandemic levels, especially in fashion and food products that have started to resume their usual sales volumes. Meanwhile its tourist malls have adapted to support domestic purchasing power through local markets and sales events, which have received good feedback. The recent urgent measures such as safety and economic stimulus policies have helped increase people’s confidence in going back outside to live their normal lives and spending. Our campaigns during this period focus mainly on supporting and encouraging all sectors to move forward together and help propel the national economy forward.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana, said: “The traffic at our 33 branches of Central World, Central Plaza, Central Festival, Central Phuket and Central Village has resumed to levels of 80%-90% and some branches have even resumed at 100% (not including Tourist Malls in provincial Thailand). Central Pattana is still maintaining its position as the top shopping centre developer. We overcame immense difficulties and adapted ourselves through the crisis during the first half of the year despite all of our shopping centres having to close down temporarily during the lockdown.”
“The company has launched various campaigns to boost sales and help improve the recovery of our business partners. The ‘9.9 DOUBLE MEGA SALE’ campaign has received great feedback, which has helped to increase customer traffic. The ‘9.9 DOUBLE MEGA SALE campaign offers ‘#EverythingUpTo90%discounts’ both at the physical stores and on the websites for all Central shopping centres, department stores and shops under Central Retail and Central Group, including Central Department Stores, Robinson Department Stores, Power Buy, Super Sport, B2S, Thai Watsadu and shops under Central Marketing Group. This is the largest O2O campaign linking shopping centres and online platforms together. The campaign is being held from 1-13 September 2020, making these two weeks the best time to buy products and services from Central as customers will certainly get the best and latest deals. The campaign has helped to create a fun shopping vibe and has spurred customers’ spending, as seen from increased customer traffic of 20% when compared to the off-campaign period. Moreover, deals and promotions offered by several branches have doubled their customer traffic: Central Village Luxury Outlet on its 1st Anniversary Celebration offering special deals of up to 90% in discounts plus its not-to-be-missed ‘Weekly Surprise Sale’ offering up to 40% on-top discounts from 31 August to 30 September 2020. The recent Central World Super Sale and Isetan Department Store Clearance Sale also doubled their customer traffic. The renowned food, snacks and other shops at Isetan have been relocated to Central World, including ANRI (the popular apple pie shop), TONKATSU WAKO (deep-fried pork restaurant), and SUNMOULIN ROYAL (premium French-style bakery from Japan), among others, which will become magnets to continue attracting customer traffic back to Central World.”
“At the branches where the main customers are foreign tourists (also known as our Tourist Malls), we have adapted marketing activities to attract more domestic tourists. Local products have been brought into our shopping centres such as in the ‘Jing Jai Market’ at Central Festival Chiangmai. We also plan for these branches to engage in marketing targeting over 300,000 Chinese long-stayers and expats who are currently in Thailand. Meanwhile we also continue to create a ‘social voice’ from ‘pre-arrival’ marketing to prepare for the opportunity to accommodate the tremendous purchasing power that will rebound soon to ensure that Chinese and other foreign visitors will not forget our shopping centres and will choose Thailand as their first destination when the situation has improved. Bangkok will remain Thailand’s top destination while other main tourist cities such as Phuket, Chiang Mai, Pattaya, and Samui will continue to be popular destinations as well as secondary cities such as Chiang Rai.”
“Central Pattana is still continuing its strict and proactive hygiene and safety measures following its ‘Central Clean & Confident’masterplan comprising five core criteria covering over 75 measures. Central Pattana was recently granted the ‘Amazing Thailand Safety & Health Administration (SHA)’ badge for its hygiene safety standards from the Tourism Authority of Thailand, making customers yet more comfortable with paying a visit. We also have appropriate measures in place to help and support our partners and tenants.”
