TRUE MIRACULOUSLY BUILDS A STATE-OF-THE-ART SMART CITY, REFLECTING ITS 5G LEADING POSITION THROUGH THE NEW ADVERTISEMENT “COME TRUE WITH TRUE 5G” INVITING ALL THAIS TO EXPERIENCE “INTELLIGENT LIFE” THAT IS “MORE COMPLETE AND POWERFUL” WITH POPULAR PRESENTERS OF THIS ERA, CHERPRANG, ICE-PARIS AND BRIGHT-VACHIRAWIT, OFFERING INTEGRATED TECHNOLOGY TO TRANSFORM THAILAND TO A SMART SUSTAINABLE NATION AS VALUABLE TECHNOLOGIES COULD CONNECT PEOPLE AND SOCIETY IN A MORE MEANINGFUL CONNECTION
Bangkok, September 10, 2020 – True Group, the leading integrated digital lifestyle enabler, reinforces its vision of True 5G as an intelligence to transform into the new sustainable world by launching a new True 5G advertisement that highlights on the completion, faster connection with more coverage areas of True 5G, the number one mobile phone operator in Asia Pacific. The advertisement aims to invite all Thais to #ComeTRUEwithTRUE5G and experience a real intelligent life, presenting ultimate intelligent and state-of-the-art perspective of Bangkok and Thailand that reflects futuristic smart city that is no longer a dream. As today, True 5G is ready to make it happen, conveying through True5G heroes ‘Cherprang Areekul’ and ‘Ice-Paris Intarakomalyasut’ who invite the hottest heartthrob in this era ‘Bright-Vachirawit Chivaaree’ to True 5G world and experience an intelligent life that are more complete and powerful under THE INVITATION TO THE INTELLIGENT 5G WORLD concept that reflects True Group’s belief that a good technology could connect human and society in a more meaningful connection, same as True5G intelligent technology that’s more complete and powerful which could drive and connect all perspectives of Thai society to step into a new sustainable world. The new 90-second TVC is now on air via television, online media, Facebook/Line TrueMove H and YouTube TrueMove H at https://youtu.be/c2tgHhRXe8c.
Mr. Oliver Kittipong Veerataecha, Chief Brand & Communication Officer, True Corporation Plc said that “With the distinction of True Group as Thailand’s most fully integrated tech company offering technology, innovation, digital platform and notable own-production and creative content, along with focusing on social responsibilities, these make the launch of True 5G intelligent technology significantly differentiates from others. True5G is not only a mobile phone signal that only focuses on speed, but it’s a signal to transform the nation. True is now ready to bring True5G intelligent technology to connect people and the society in a more meaningful connection, leading to a new intelligent life and shaping Thailand to become smarter city. True 5G also emphasizes on True’s brand value of togetherness (Together We can make it True) to equally drive all sectors to grow and step into an intelligent sustainable world with inclusiveness. For this TVC, True 5G heroes ‘Cherprang Areekul who represents Infinite Knowledge #ComeTRUE and ‘Ice-Paris Intarakomalyasut’ who represents Limitless Inspiration #ComeTRUE invite ‘Bright-Vachirawit Cheevaaree’, the new generation idol who is ready to experience New Discovery #ComeTRUE, to True5G world, an intelligent network that is more complete, powerful and has wider coverage which can make all things come true.”
Mr. Oliver added that “the most distinctive thing that is impressive and new from this TVC is the presentation of the future perspective of Bangkok and Thailand that is far beyond in this era but still reachable. Every scene reflects True 5G’s intelligence in various roles; Smart City surrounded with robots which includes True 5G PatrolBot for safety, True 5G Temi to initial screen people infected with Covid-19 and True 5G Security Drone that observes for safety and hygiene purposes; Intelligent Speed conveyed smart retail shops; Intelligent Privileges with various privileges for True customers via AR technology; Intelligent Agriculture that brings 5G innovation to enhance the quality of Thai agriculture produces such as Smart cornfield or AI drone; Intelligent Livestock with Cow Monitoring solution; Intelligent Education through new way of AR learning via VLearn and Bookful by True Vbook application and Intelligent Connection via virtual meeting Vroom. All of these True 5G roles are presented by ‘Bright’, representing new generation in this era and was invited by True5G heroes ‘Cherprang’ and ‘Ice’ to #ComeTRUE with True5G, experiencing a state-of-the-art intelligent life that is more complete and powerful through smartphone, tablets, VR and IoT devices connected via True 5G intelligent network and creating unprecedented Intelligent experience through a virtual 360 degree content on VR, AR as well as True ID and other platforms. True 5G’s intelligence with more complete and powerful is now make all things come true on the wider coverage of 77 provinces nationwide.”
The new True 5G’s TVC is now broadcast on television, online media, Facebook /Line TrueMove H and YouTube TrueMove H at https://youtu.be/c2tgHhRXe8c.