Yen Yen goes all out with "Dragon Ball Z Limited Collection"

Yen Yen goes all out with "Dragon Ball Z Limited Collection"

42-Mega collection to release Kamehameha Wave to capture the hearts of superfans and secure its leading market share in the ready-to-drink herbal tea category

Yen Yen, Thailand's ready-to-drink herbal tea market share leader, rocks the beverage industry at year-end with the launch of "Yen Yen x Dragon Ball Z Limited Collection” featuring the characters of the timeless cartoon anime "Dragon Ball Z".

Yen Yen x Dragon Ball Z Limited Collection features as many as 42 packaging designs destined to touch the hearts of all superfans and collectors. This will not only further expand the customer base but also create a new “Wow! Experience” for existing customers, leading to expected domination of the ready-to-drink herbal tea market all year-round.

“Yen Yen never stops creating novelties for consumers,” says Tan Passakornnatee, President & CEO of Ichitan Group Public Company Limited. “The latest launch of Yen Yen x Dragon Ball Z Limited Collection is in collaboration with legendary partner Dragon Ball Z cartoon that has been a big hit for over 30 years. Dragon Ball Z has fan club bases all over the world. Fans range from people who grew up in the '90s who reminisce about waking up early morning and anxiously waiting to watch each episode, to Millennials and Gen Z growing up in the digital age who find classic vintage charmingly attractive.”

“The product confidently radiates liveliness in the refrigerated showcases in shops, thereby increasing customer selection frequency and reinforcing our position as market leader throughout the year,” he adds.

Yen Yen x Dragon Ball Z Limited Collection comes in 42 packaging designs that can be collected. The designs cover almost all the main cartoon characters such as Goku, Vegeta, Master Roshi, Kuririn, Piccolo, and the others. Plus rare item labels such as Dragon God, Frieza, Yamcha and Goku the Giant Ape. All are well-known characters in all 4 Dragon Ball Z cartoons: the Saiyan, the Frieza, the Cell, and the Majin Buu. 

In another gimmick, the back of the labels feature Dragon God Crystal Ball with different numbers of stars on each ball. Collect these and customers can make a wish when they have all 7 balls according to the legend in the cartoon.  

This will create engagement with the target group under #YenYenGoCool through various marketing activities both online and offline, trend creation through influencers in omni channels.  

Yen Yen x Dragon Ball Z mega gift sets for all 42 packaging are also available to please fans and collectors.

All 42 packaging designs of Yen Yen x Dragon Ball Z Limited Collections, specially produced for this year-end period, come in three flavours – Jab Liang, Chrysanthemum, Yen Yen Super Cool – in 400 ml. bottles, priced 15 baht each. 

Now available at convenience stores and leading retailers nationwide. 

Follow the information and join fun activities to win exclusive genuine copyrighted prizes via Facebook page at https://www.facebook.com/yenyendrinks.

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