NESCAFÉ BLEND & BREW launches big campaign with blessings to Thai people in 2021

NESCAFÉ BLEND & BREW launches big campaign with blessings to Thai people in 2021

Offering prizes worth over 10 million baht, including gold, a car, and a house. Plus the first-ever interactive blessings innovations in Thailand.

NESCAFÉ BLEND & BREW is kicking off the year with “Chinese New Year Great Blessings with Gold, a Car, and a House”. The campaign will bless Thai people for the Year of the Ox by giving away a gold NESCAFÉ mug, a car, and a house, plus other prizes worth altogether more than 10 million baht. Thai consumers will also be blessed with the perfectly balanced taste and irresistible aroma of NESCAFÉ BLEND & BREW. They can enhance their luck through interactive everyday blessings from auspicious mug and pouch collections as well as the first-ever fortune-telling coffee sticks in Thailand.

NESCAFÉ is investing 140 million baht in the campaign. According to a Kantar survey, Thai consumers, whether studying or working from home,  adjusted their consumption behavior in 2020. This resulted in a 12% increase in home consumption. NESCAFÉ BLEND & BREW continued its strong grip on the number one position during the year.

Mr. Jojo Dela Cruz, Business Executive Officer – Coffee and Creamer Business Unit at Nestlé (Thai) Co., Ltd., said, “Despite our concerns about the living environment, Thai consumers have always loved and supported NESCAFÉ. As the number one coffee brand with a strong presence of more than 48 years in Thailand, NESCAFÉ aims to deliver the power of positive blessings through the great flavor and aroma of finely roasted and ground coffee in the form of NESCAFÉ BLEND & BREW, giving everyone a happy start to the year. We wish everyone great luck for the Year of the Ox with our new campaign offering major prizes along with interactive blessings.”

To bring happiness to Thai people as they welcome the Thai and Chinese New Year, coffee lovers can enjoy the great taste and aroma of NESCAFÉ BLEND & BREW while receiving everyday blessings through the campaign’s three key elements.

Element 1 – Great Blessings with Gold, a Car and a House: NESCAFÉ BLEND & BREW is giving away more prizes than ever this year. They include a chance to win one of three grand prizes: a gold NESCAFÉ mug worth over one million baht, a car worth over one million baht, and a house worth over 1.3 million baht. It is also giving out gold necklaces every week and gold bars every month with total prize value of more than 10 million baht.

Element 2 - Interactive Auspicious Mug Collections: Enjoy a greater blessing experience with two new series of interactive collectible mugs, namely, the Auspicious Animals and Angels collections. To create the collections, NESCAFÉ collaborated with famous fortune teller Tossaporn Sritula, better known as Mor Chang, and renowned illustrator Phannapast (Yoon) Taychamaythakool.

Coffee lovers will delight in the splendid Chinese-style illustrations of eight auspicious animals and eight goddesses featured on the two mug collections, which are brought to life with augmented reality (AR) technology. Each collection comes with eight collectible designs and each mug delivers an interactive 3D blessing to bring luck and prosperity throughout the year.

Element 3 – Interactive Fortune-Telling Coffee Sticks and Auspicious Packs: NESCAFÉ BLEND & BREW is offering the first interactive fortune-telling packaging innovation in Thailand. In addition to enjoying the great flavor and aroma, coffee lovers can use the Recall AR app to scan the limited-edition packaging and receive one of 48 different 3D interactive predictions about their future. There is also a new collection of eight NESCAFÉ BLEND & BREW pouches to scan and enjoy using AR technology, and you can even add an auspicious frame to a selfie.

“To promote this year’s big campaign, NESCAFÉ also features two presenters, Jirayu (James) Tangsrisuk and Pimchanok (Bai Fern) Luevisadpaibul, in a commercial entitled ‘Golden Luck Gentleman’ which is currently airing on several channels. We are confident it will receive excellent feedback from consumers,” added Mr. Dela Cruz.

Consumers can enjoy great taste and aroma and receive an everyday blessing by purchasing NESCAFÉ BLEND & BREW for 219 baht to get a free NESCAFÉ mug with an auspicious animal illustration to add even more luck to their Chinese New Year. This special offer is available at participating supermarkets and hypermarkets nationwide from today until 10 February, 2021. Meet with the new Angels Collectible Mug Collection available from February 11 while supplies last.

Win and become a millionaire! NESCAFÉ BLEND & BREW is giving away big prizes worth more than 10 million baht. It’s easy to join in the campaign after enjoying the great taste and aroma of NESCAFÉ BLEND & BREW. Simply fasten five empty sticks of NESCAFÉ BLEND & BREW, NESCAFÉ AMERICANO, or NESCAFÉ LATTE together and send them along with your name, address, and mobile number handwritten on a separate sheet of paper to PO Box 1, Phasi Charoen Post Office, Bangkok 10160, from today until 31 March, 2021. Find out more about the NESCAFÉ campaign and lucky draw by visiting

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