Marhen.J brand collaborates with Samsung in in-store launch showcase

Marhen.J Korean vegan fashion brand arrives in Thailand

The globally-coveted vegan handbag brand from South Korea, ‘Marhen.J’, is officially launching in Thailand with a rare offline showcase event organised in collaboration with Thai Samsung Electronics. 

Marhen.J, with its various colours, designs and reasonable prices, is popular not only in Korea but across Southeast Asia, especially in Singapore, Indonesia and Vietnam. Now Thailand has officially become Marhen.J’s fourth Southeast Asian market. 

For the launch, Marhen.J is being showcased at Samsung Electronics Lifestyle Store, located at Power Mall, the Electronic Lifestyle Destination at Siam Paragon. The event, from 5-7 March 2021, takes ‘The Home of Stylish Technology’ as its core concept and harmonises a variety of Marhen.J’s designs among Samsung Electronics lifestyle products, juxtaposing the special features of the vegan fashion brand with the latest lifestyle tech.

During the showcase event, browsers can see and feel Marhen.J’s products alongside Samsung Electronics products in a customer-friendly spatial environment. 

Visitors can also join different daily ‘experience classes’ such as coffee master barista, cupcake decoration, and K-beauty make-up classes that utilise Samsung Electronics Lifestyle Store space. 

The event is not only a good opportunity for people to check out Marhen.J products directly (they are usually only sold online) but also to inspect the features of Samsung Electronics products up close, altogether in one unique space. 

“Marhen.J prepared this showcase event to provide various types of customer experience associated with fashion and lifestyle as an alternative to a typical type launch event of its own,” commented Mr. Choonghyun Lee, Managing Director of SB Commerce Global (Thailand) Co., Ltd., official distributor of Marhen.J in Thailand. 

“The showcase gives visitors more opportunities to familiarise themselves with the latest vegan products and communications technologies. Afterwards, Marhen.J ranges will continue to be mainly available through online channels.”