Mediabrands Dr. Sora Kaitkanarat appointed to lead Initiative Thailand as CEO
Initiative, the culturally-driven media agency within IPG Mediabrands, has announced the appointment of Dr. Sora Kaitkanarat as its new Chief Executive Officer, Initiative Thailand.
Joining from his prior role as Chief Strategy Officer of Mediabrands Thailand, Dr. Sora comes with more than 23 years’ specialised experience in advertising, brand consultancy, and media. Having started his career at Dentsu Young & Rubicam as a strategist, before joining Lowe (Lintas) Thailand to lead strategy and business development in 2000, Dr. Sora joined Euro RSCG (HAVAS) as Managing Director, and moved to Mediabrands in 2012 as Managing Director of Strategy and Innovation, before advancing to Chief Strategy Officer of Mediabrands Thailand.
Leigh Terry, CEO of Mediabrands APAC and CEO of Initiative APAC, commented: “I am delighted to welcome Sora to the position of Chief Executive Officer, Initiative Thailand. Sora is both a passionate strategist and a true entrepreneurial leader who has a track record of driving business development and innovative solutions in our Thailand market.” It gives me great pleasure to witness the development of our own brilliant talent and to be able to appoint this key leadership role from within our ranks. Sora has been a strategic driving force behind the strong track record of the Mediabrands Thailand network and will continue this strong forward momentum for the Initiative brand.”
Building upon a strong performance has seen Initiative ascend to the #1 ranked agency in Thailand for qualitive evaluation according to the Research Evaluation Company for Media Agencies (RECMA) 2020 Report. In his new position of CEO Initiative Thailand, Dr. Sora will be charged with spearheading the rapid expansion of the organisation's core competencies, to cement its position as a brand business growth partner, using Cultural Velocity™ to help clients cut-through and resonate in this dynamic and disruptive era.
Amy Armstrong, Global CEO of Initiative said: “Sora’s strategic foresight and strong business acumen make him the right fit for this leadership role. I am excited to witness his lead in steering Initiative’s next chapter of growth and success in Thailand.”
Dr. Tharaputh Charuvatana, Group CEO of Mediabrands Thailand, added: “Dr.Sora has always been an excellent strategic consultant partner to our Mediabrands Thailand network, crafting work that delivered clients’ business growth while commercialising artistic value in ways that have won awards regionally and locally. I am confident that, following his notable predecessors Khun Wannee and Khun Malee, he will help build the third decade of Initiative Thailand’s success.”
Dr. Sora said of his appointment: “Progression and culture have always been the bedrocks of Initiative Thailand. I look forward to driving progressive solutions for our clients, and working even more closely with our business partners. Great work starts with a happy workforce and my overriding ambition is to lead Initiative Thailand to be the best place to work in market for our talent.”
For more info about Initiative visit https://ipg-connect.com/cultural-agency-initiative-thailand/