“Clamp it” Thai-made ‘Clamp It’ toy gains traction overseas

“Clamp it” Thai-made ‘Clamp It’ toy gains traction overseas

An interview with Somruethai Lerttevasiri, co-founder of “Clamp It” Connecting Imagi-nation, a toy that links the growth of imagination.

“Every parent wants their child to grow up intelligently with good IQ, and happily with a well-balanced EQ.” 

This is our motto behind a new concept of making toys for children. We experimented and researched for some time before we finally arrived at our finished toy.

We use the ‘clamp’ assembly method to match grooves and ridges, and then lock the structure by clamping without using glue or screws in the assembling process. The toy is easy to assemble, removable, stackable and can be changed into various shapes. Most importantly, we use a painted board surface so the children can use dust-free chalk to draw and erase.

"Clamp It’s safety is equivalent to European standards and the manufacturing process is eco-friendly. Our toy has been recognised with awards both domestically and inter-nationally. It is our intention to produce a good-quality toy for children and to help gain a high reputation for Thai products.

"Our business started during the Covid-19 pandemic, but that was not an obstacle. We were supported by the Department of International Trade Promotion (DITP) in seeking marketing opportunities. The DITP’s online business matching system has enabled us to pair with international business partners in Korea, Vietnam, India and the UK. Our business has shifted from local to global and we have the DITP to thank for this," said Somruethai.


Do you like the content of this article?
COMMENT (1)

Thailand improves in corruption survey

Thailand has improved by nine places to 101st out of 180 countries in the 2022 Corruption Perceptions Index from 110th in 2021, Transparency International (TI) said on Tuesday.

31 Jan 2023

Anutin posters cause a stir

The Pheu Thai Party on Tuesday joined a call for the Election Commission (EC) to look into posters erected at many state-run hospitals depicting Public Health Minister Anutin Charnvirakul.

31 Jan 2023

Court lets 'Pinky' remove electronic tag

Actress Savika “Pinky” Chaiyadej on Tuesday won approval from the Criminal Court to remove an electronic monitoring (EM) device she was required to wear after her release from jail on Nov 30 last year.

31 Jan 2023