Siam Piwat Co.,Ltd., owner and operator of global retail destinations, Siam Paragon, Siam Center and Siam Discovery, joint venture partners of ICONSIAM and Siam Premium Outlets Bangkok, and founder of Siam Alliances Management, a leader in world-class convention and event establishment, recently set a new benchmark for the event organising and MICE (Meetings, Incentive Travel, Conventions, Exhibitions) industry with ‘Virtual Inspection’ and ‘Online Reservation’ solutions. The digital services cater to the new-normal lifestyle and facilitate event professionals from across the globe with virtual venue tours and convenient online reservation.
“Siam Piwat, as a retail leader, prides itself on being ‘The ICON of Innovative Lifestyle’,” commented Mr. Talun Theng, Managing Director of Siam Alliance Management Co., Ltd. “Our business strategies focus on Co-creation and Creating Shared Values. Creativity is key to this business model as well as the Co-creation between forward-thinkers from various industries to create shared values that benefit people at large, society and the country.”
“In terms of exhibition and conventional venue business, Siam Alliance Management (SAM) is operating Bangkok’s prime event spaces, including Royal Paragon Hall on the 5 Floor of Siam Paragon Shopping Center and True Icon Hall on the 7 Floor of ICONSIAM.”
“Now SAM is the first in Asia to launch the cutting-edge technology for its site Virtual Inspection and Online Reservation.”
Covid-19 has presented challenges to most businesses, and the MICE industry is no exception. Now that the situation seems to be recovering, the world of MICE business has started to pick up. European countries and the US have started to allow domestic events and international-scale conferences such as the ASEAN Summit scheduled to take place in Cambodia.
“With Thailand a leader in convention venue business, SAM is turning the global resilience into business opportunities,” continued Mr. Talun. “The launch of our new Virtual Inspection and Online Reservation solutions offers immersive, 360◦ venue scouting experiences to give event organisers full access to the venue. They also get all relevant information such as sizing, dimensions, floor-to-ceiling height, capacity for seating and standing events, and so on. Facilities, equipment, light and sound systems that can be tailored to suit different preferences are also listed. Online Reservation enables event professionals to check venue availability and make their reservation instantly.”
Experience the Virtual Inspection’ and ‘Online Reservation’ now at www.trueiconhall.com and www.royalparagonhall.com
“This innovative service reinforces Siam Piwat as The ICON of Innovative Lifestyle. The company has continuously evolved to come up with business innovations that are relevant to the world’s new normal. It also announces new innovations in the conventional hall sector.”
“We are ever evolving to create new business innovations that best serve our customers in the digital era. Siam Alliance Management charges forward with four core business pillars, namely, Connection Enhancement optimising business networks including government agencies and leading private organisations; Collaboration with Partners to together succeed through new business solutions and create shared values; Communication & action, providing clear communication, effective and speedy service for best customer satisfaction, and; Create Events, to offer new events and activities that cater to the interests of customers in this new era”
“Resilience of government business is one significant sign of recovery of MICE business. Demand is strong for future events. Indeed, our convention halls are over 60% booked all the way from now to June 2025.”
“The Virtual Inspection launch for SAM is a major move for Siam Piwat in its role as Icon of Innovative Lifestyle. It will be a game-changer for the MICE business to be able to fully tap into the digital-dominant world. It also brings pride to Thailand and to leverage MICE business standard.”