Birdy® promotes healthy living
published : 27 Oct 2021 at 11:00
Marketeer No.1 Brand 2020-2021 Award recognition proves the point
Birdy® has reinforced its position as market leader of RTD canned coffee in Thailand that meets Thai consumers’ needs with the No.1 Brand Thailand 2020-2021 award it recently received in the ready-to-drink (RTD) canned coffee category based on a consumer survey by Marketeer Magazine.
“Birdy® continuously strives for product improvement to better meet consumer needs not only in terms of quality and taste but also emphasising better health of consumers,” said Mr. Wonnarate Suckeeluk, Processed Food & Beverage Business Department Manager of Ajinomoto Co., (Thailand) Ltd.
“Birdy® products are positioned to underline a ‘healthy concept’ and deliver value. That entails developing products that use less sugar or no sugar while also making quality improvements to ensure consumers are highly satisfied.”
“The evidence can be seen in a variety of product formula improvements. For instance, new Birdy® Black Less Sugar, Birdy® Robusta Less Sugar, Birdy® latte Less sugar, which reduced sugar content by 50. Meanwhile, Birdy® Espresso Less sugar reduced content by 30%but also still retains the authentic coffee taste and aroma. And the same goes for Birdy’s key unique new product Birdy® Black Zero with 0% sugar.”
All products are stamped with the “Healthier Choice Logo” that helps persuade consumers to choose healthy options.
“This award testifies to the trust that consumer has in Birdy as a quality coffee brand,” added Mr. Wonnarate. “It also reflects our unfailing commitment to promoting Healthy Living Society to Thai people in accordance with Ajinomoto Group Creating Shared Value Policy (ASV).”
Birdy® has been the pioneer of RTD canned coffee in Thailand since 1993, and has been number one in the market for over 28 years.
Birdy® remains committed to growing with Thais and supporting everyone through any difficult situations, as per its vision statement: “Birdy® Always Supports Thais”.