‘Maurice Lacroix’ the timeless creation from Switzerland

‘Maurice Lacroix’ the timeless creation from Switzerland

brings to life the new limited edition AIKON Urban Tribe

Maurice Lacroix, the prestige timepiece maker from Switzerland, launched its latest “AIKON Urban Tribe” limited edition collection with 500 pieces manufactured and made available worldwide. Thailand, the first country to witness its eye-opening beauty, has received 26 of the pieces for exclusive distribution.

The special event was attended by Global Sales Director of Maurice Lacroix, Mr. Marcel Gut, who had just flown in from Switzerland. Also present at the launch was Mr. Ravis Haetanurak, Brand Manager of Maurice Lacroix (Thailand), who cordially welcomed distinguished guests and leading media to the official opening of Maurice Lacroix, “AIKON Urban Tribe” collection.

‘AIKON Urban Tribe’

Inspired by the breath-taking architecture and splendid scenery of idiosyncratic cities around the world, AIKON Urban Tribe features a laser-etched body and strap evoking tattoo art and beautifully expressing the wearer’s identity. The pieces sport Clous de Paris dial, luminous hour marks, and sun-brushed decoration. Only 500 pieces are manufactured worldwide, and only 26 pieces can find their way to Thai admirers, priced 89,000 baht each. 

Mr. Ravis Haetanurak recounted the astonishing success to-date of the “AIKON Urban Tribe” limited collection in Thailand, saying: “Our fans in Thailand are such true collectors of Maurice Lacroix timepieces and reservation of the new creation was duly opened in September 2021.”

Mr. Marcel Gut took the opportunity to personally hand over the reserved “AIKON Urban Tribe” pieces to the first purchaser Mr. Prasert Kongkacharoen. 

Introducing Maurice Lacroix Thailand Brand Ambassador “Ms. Liza Elizabeth Sadler”

Mr. Ravis Haetanurak introduced “Ms. Liza Elizabeth Sadler as Maurice Lacroix’s new brand ambassador, saying: “Ms. Liza Elizabeth Sadler is multi-talented; a news reporter, MC, model, and actress. This makes her the perfect ambassador for the AIKON collection. Moreover, her wonderful personality resonates with the tone of the collection’s slogan: Be Your AIKON.”

Among the distinguished guests at the launch was Ms. Letar Pimnarra Sangngern, owner of NARA brand, who joined the event as a Friend of Brand (FOB). Ms. Letar is internationally acknowledged as a great creator of beautifully designed zero-waste clothing.

Maurice Lacroix Club Thailand has been officially formed by Mr. Arun Shukla and Dr. Pramote Rienjaroensuk. As founders of the club, they have vowed to cultivate a community through which Maurice Lacroix lovers can express what makes them fans of the brand and share wonderful experiences.

Other co-founders of Maurice Lacroix Club Thailand include Ms. Araya Wathanyupharp, Mr. Adjanarat Siphaya, Mr. Suwat Sukkay, and Mr. Chalit Soontornpalin.

Towards the end of the event, Mr. Ravis proclaimed Maurice Lacroix’s status as a top-two luxury watchmaker in the luxury segment in Thailand, and revealed plans to open the first official Maurice Lacroix Boutique at Gaysorn Village soon. 

Maurice Lacroix exceptional timepieces are currently available over the counter at 10 leading department stores: Siam Paragon, Emporium, CentralWorld, Central Chidlom, CentralPlaza Lardprao, CentralPlaza Pinklao, CentralFestival EastVille, CentralPlaza Bangna, CentralFestival Pattaya Beach, and Central Phuket.

Or contact via LINE official account @MauriceLacroixTH  

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