COVID-19 ups health consciousness amongst Thais

COVID-19 ups health consciousness amongst Thais

Survey shows that nearly nine out of 10 Thai adults are making positive changes to improve their health. Thais express higher concern and commitment to health issues compared to global respondents.

While navigating the COVID-19 pandemic, consumers have made significant changes to their health and wellness habits. Recently released results from a global survey conducted by Amway, an entrepreneur-led health and wellness company, and The Logit Group are putting a finer point on consumer behavioural changes over the past 18+ months. 

The survey – which analysed more than 8,000 respondents across eight countries, including 1,025 respondents in Thailand – found that nearly half of all global respondents reported a positive change in health and wellness behaviours over the last year, including improving diet (64% Thai/50% globally), fitness routines (58% Thai/48% globally).

Motivators for these positive changes vary, with 88% of Thai respondents saying they are trying to improve their current state of health and 73% of Thai respondents saying they are trying to prevent future health conditions. As consumers seek ways to help strengthen their immune systems, 87% of Thai respondents said they regularly take health and wellness supplements.

Consumers expect transparency regarding where a product comes from and how it’s made.

Adults are more concerned about the types of products they consume, and almost three out of four Thai respondents (73%/66% of global respondents) said that traceability – knowing where a product and its ingredients come from – is an important consideration in purchasing decisions. Furthermore, almost nine in 10 Thai respondents (89%/69% globally) say they would have more trust in a company if its health and wellness products are easily traceable. Adults are more likely to look for a trusted seal of approval when purchasing health and wellness products (85% Thai/70% globally), or want to understand how the products have been safely tested (76% Thai/64% globally). 

Kittawat Ritteerawee, Managing Director of Amway Thailand

Kittawat Ritteerawee, Managing Director of Amway Thailand said: “The global survey findings confirm a growing consumer demand for product safety, transparency and traceability – a demand that has been further accelerated by the spread of COVID-19. In this regard, Thais have expressed a much stronger concern and determination to improve their health and lifestyle habits as compared to other countries.”

“At Amway, we believe that consumers deserve to know what is in the products they are taking. Our Nutrilite products, trusted by Thai consumers and a major contributor to the company’s total sales (70%), can be traced from seed to supplement. This helps to boost consumer confidence in our product safety and efficacy, especially during the COVID-19 pandemic – a sign that has alerted consumers to enhance their immune systems, and accelerated the trend to maintain good health. Amway continuously develops new products to fulfil health and lifestyle resolutions, such as immunity, weight management and holistic wellness.” 

Amway’s ongoing commitment to traceability across its portfolio.

Over the past year, 86% of Thai respondents (73% globally) reported that they have become more aware of where their health and wellness ingredients come from. Amway Nutrilite tests an average of 200 times as products are created to ensure the purest, safest, and most effective products possible. In fact, Amway’s traceability program is independently verified by Groupe Ecocert, a global organisation focused on the implementation and promotion of sustainable practices and organic farming. 

For Nutrilite, the world’s top-selling vitamins and dietary supplements brand, traceability is a meticulous nine-step process that starts with a farm-level view of its botanical ingredients – sourced from certified organic Amway-owned farms and partner farms – and follows each and every step of the journey from raw ingredient to packaged product. Documentation is required to prove that each crop is grown according to Amway’s quality standards and sustainable farming requirements, and with care for the wellbeing of employees and surrounding communities. To learn more about Amway’s traceability program, visit


This research was conducted by The Logit Group on behalf of Amway. In August 2021, a total of 8,040 respondents were surveyed, using Logit Group’s opt-in consumer panel. Responses were collected from eight countries: India (n=1,002), Italy (n=1,002), Japan (n=1,001), Malaysia (n=1,004), South Korea (n=1,006), Taiwan (n=1,000), Thailand (n=1,025), and USA (n=1,000). Quotas were used to ensure representativeness by age, gender and region within each country.

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