Benevolence for livable society guides Positif's business practice

Benevolence for livable society guides Positif's business practice

How Benevolence for livable society guides Positif's business practice

KBM Goodwill Co., Ltd has unveiled its new mission to turn Thailand into a “liveable society” driven by positivity, generosity and a desire to help one another, to create happiness for all, through its Positif brand.

The company believes that when ‘Everyone has their own values’ society as a whole can live happily. With that intention in mind, the company has deducted 1% of sales from all channels to support the project of the Dharma Nam Thai Foundation to assist children, the elderly, the handicapped and the disadvantaged in society.

Ms.Preyanee Kongboonma, Executive Vice President of KBM Goodwill, Co., Ltd. said the company's benevolence to society also reflects its approach to the research and development of products under the Positif brand, which prioritises the quality of its raw materials, production processes and environmental friendliness. Positif branded products are all made and imported from Japan. In the future, the company is open to selecting high-quality raw materials from around the world to provide the best products to consumers.

Mr.Prasong Rungsmaithong, Executive Director of KBM Goodwill Co., Ltd., pointed out that the company's commitment to developing high-quality products to deliver the best to consumers is the key to building the Positif brand. The company wants to pass on good physical and mental health to everyone through the ‘It's Real You!’ slogan. The message seeks to let people be aware of their own values and deliver positive energy to everyone in society. The company also created a song called “It’s Real You!” to communicate this idea. The song was sung by ‘Pimrypie’ and released as a music video on 16 December 2021, which has received more than 800,000 views so far.

In addition, the company also communicated the idea through the TV programme called Positif Sunday. Broadcast every Sunday on Amarin TV HD Channel 34 at 4:25 p.m., the programme is a collaboration between the Positif and Amarin TV to inspire viewers to overcome various obstacles and problems in their lives. This programme has Boy Sincharoen, a good-humoured member of the Sincharoen Brothers band, as the MC. Furthermore, there is a TV show called ‘Jaan Ni Dee Jung Health Me Dish’, another collaboration with Amarin TV, broadcast every Saturday at 2:20 p.m. This is a health education programme presented in the form of a cooking lesson as Positif believes that up to 70% of good health is derived from good food. The programme is run by three personalities – Assoc. Prof. Dr. Kornpat Mayurasakorn from Siriraj Hospital; Angkana Panyanoi, aka Ang Khon Plaeng Rang; and Samita Thanasopon, aka Chef Namtoey, of Chikalicious.

Ms.Romchat Tongpunoi, General Manager of KBM Goodwill Co.Ltd., noted that Positif products now come in two lines, skincare and dietary supplement products. This year, the company plans to launch new products continuously to create diversity and meet the needs of consumers even more. Currently, the skincare group features 15 items, comprising facial cleansing products, facial treatments and sunscreens. Among them are Positif Phyto Crystal Purifying Cleansing Oil, the innovative warm facial cleansing oil extracted from 100% avocado combining the value of Royal Jelly, and Phyto Complex 8 that is extracted from eight plants found in Japan. The dietary supplements, which are 100% produced and imported from Japan, are made up of three categories – collagen, lycopene and flaxseed oil. For instance, Positif Collagen contains collagen, peptides and marine collagen, hydrolysed and extracted from sea fish combined with vitamins C and B2 in the same tablet. This product is good for joints, skin, hair and nails.

Ms Romchat added that this year the company will strengthen its distribution channels by raising the number of dealers from 300 to 1,000. Last year saw the company focussing on distribution through online channels and social commerce platforms, including Line, Facebook, IG as well as Shopee, Lazada, Konvy, Shop24 and King Power. In 2022, the company aims to expand its business both online and offline. "By online, we want to penetrate every channel, especially those related to the health sector to create opportunities for consumers to access Positif products as easily and conveniently as possible.”

The company will also seek to strengthen its offline channels such as pharmacies and healthcare outlets. Furthermore, the company hopes to expand its number of dealerships through 'Dropship' to provide opportunities for those who wish to build their own business.

Using the Dropship format, representatives will be able to receive guidance from the company, with consultation on strategies and sales methods as if they were employees of the company.

Training will also be made available to help them reach their targets as quickly as possible.

“We are looking for partners with expertise in the business and seeing the importance of giving and passing on to come together to do business to make our country a liveable society, jointly building a business to grow along with sharing to society,” Ms Romchat concluded.

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