Ralph Architecture and Interior Design launch ZBOM
Ralph Architecture and Interior Design Is First in Southeast Asia to Launch ZBOM – The Global High-End Furniture Brand That Addresses the Lifestyle Needs of Home Decoration Enthusiasts
published : 14 Jan 2022 at 10:53
Ralph Architecture and Interior Design, provider of full-service interior design and architecture solutions, is making a push into the furniture industry in Thailand by being the first player in Southeast Asia to launch the ZBOM brand of high-end furniture. The maneuver is aimed at addressing the lifestyle needs of home decoration enthusiasts and solidifying the company’s position in the furniture industry in Thailand.
Mr. Sorawit Eiamthanapagorn, head of business development and co-founder of Ralph Architecture and Interior Design Co., Ltd., explained that the COVID-19 pandemic has caused slowdowns in many of Thailand’s industries as well as in the overall global business scene. In contrary, the furniture and home decoration industries experienced increased growth despite the raging COVID-19 situation. Mr. Sorawit said the launch of the global furniture brand ZBOM will augment Ralph’s robustness and reassert its leadership in interior design and full-service architecture offerings in Thailand.
The marketing tactic to be used this year focuses on high-end kitchen cabinets and wardrobes and penetration of the super luxury customer group, which is Ralph’s original clientele. The products are created using modern technology in combination with the “Turning imaginations of homes into reality” concept, and are made from environmentally friendly materials under eco-friendly processes. ZBOM’s production standard calls for “E0” grade of formaldehyde emission, which is the highest global standard in furniture making. With near-zero release of carcinogens and respiratory tract irritants, the materials are safe for everyone inside the home as well as for the environment.
According to its operation plan for 2022, Ralph Architecture and Interior Design intends to open the first and the largest ZBOM flagship store in Southeast Asia to respond to the purchasing power of target groups within Thailand’s furniture circle. It expects to generate 300 million baht of revenue within Q4 2022 and has a goal of securing a market share large enough to place it among the top 5 players in Thailand’s furniture industry within 3 years, according to Mr. Sorawit.
“ZBOM” is a high-end furniture brand established in 1998, and a pioneer in the use of advanced technology in furniture making. This pursuit has allowed ZBOM to secure global recognition and quickly gain leadership status in the market. Products from the brand are selected for use in many 5-star hotels, including the Ritz-Carlton. ZBOM currently has around 3,000 branches spread across North America, Europe, Australia and Asia. It runs one of the largest furniture manufacturing bases in Asia and has an annual production capacity of 6 million kitchen cabinet sets. The company listed on the Shanghai Stock Exchange in 2017.
“BOM” in Portugese means high quality.
ZBOM, in Chinese, means heightened aspiration.
These meanings match our resolve and ambition to enable all households to utilize products that are of high quality, attractive, modern, and safe for health and for the environment.