Aurora hosts “Aurora Gold Expo” Big sales and giveaways worth 10 million baht!

Aurora hosts “Aurora Gold Expo” Big sales and giveaways worth 10 million baht!

Aurora gold expo is back with mega sales and giveaways of gold, gems and jewellery worth over 10 million baht to celebrate selling more than 10 million items.

Last year, the first gold fair was held in Thailand where buyers could shop and try on jewellery in front of Aurora shops all over the country. With the newest collection from Aurora, the brand has achieved more sales and gained more buyers.

This year, the second Aurora gold expo raises more enthusiasm in the gold retailer market with running sales and giveaways to customers worth 10 million baht.

“Aurora will wholeheartedly reward all customers in the second gold expo by running giveaways worth 100 million baht,” said Bandit Kunaruengrot, Aurora’s vice president marketing. “The rewards include a smartphones, televisions, electrical appliances and discounts on gold and gems.”

Members will get big surprises by just using 50% of the points they collect.

The expo takes place from 26 February to 13 March 2022 at all 220 Aurora branches in malls all across the country. Every Saturday, at the five main branches, there will be mystery boxes to try your luck with electronic stuff and lots of discount rewards. Aurora expects customers will buy gold for gifts.

Aurora expects that customers will get presents of its gold that is guaranteed global quality and “Brand of the Year – World Branding Award” from the UK for five straight years (2018 - 2022).

Aurora is a gold retailer that guarantees the highest cashback price. It is the only one in the market to do this and has three product quality guarantee certificates.

All three product quality guarantee certificates meet and exceed customer expectations, including: 

  1. 96.5 percent gold 
  2. free cleaning and repairing throughout service life
  3. Buy back with the highest price

The second Aurora gold expo held by every branch all over the country is offering giveaways worth 10 million baht, including:

Firstly, every purchase can compete for a prize or reward from 10 million baht in total. Purchasing gold ornaments starts with 50 satang gold per weight (7.85 grams). Then get a goldsmith fee for 30%. Plus get a coupon to try your luck (1 bill per 1 coupon) including an iPhone 13, 42 inches TV, air purifier, microwave, shabu pot, central gift card, and more.

Secondly, get 50% discount (can choose 1 more promotion). Get a 50% happy point discount (only for exchange at Aurora branches such as accessory box, normally needing 72,000 points but now needing just 36,000 points. 

Special gifts for gold expo fair only include getting ovens (using just 75,000 points normally using 150,000 points), Aurora gift cards for 1,000 baht and get 220,000 points (normally 110,000 points).

Get 50% discounts for gold as gifts (only for listed items such as 12 big plated-zodiac (normal cost 29,900 baht down to 14,900 baht) and “P'i-hsiu” bangle (normal cost 3,900 baht down to 1,990 baht): 

  • get 50% goldsmith discounts on a second gold ornament, not over 2,190 baht goldsmith fee (no weight limit)
  • 50% discount for diamonds (only listed items)

Moreover, there’s a special event at five flagship branches: Central Bangyai, Mega Bangna, Central Rama 9, Central Rama 2, and Lotus Rama 4, from 10.00 AM - 12.00 AM every Monday to Friday. Every gold purchase starting with 50 satang (7.85 grams) gets a lucky bag for a chance to win electronic stuff, mobiles and more.

Aurora has been in the market for over 50 years. Aurora starts 2022 with this campaign using musical marketing to create emotional branding under the slogan “The more you get, The more you dance”. The campaign ensures three times positive engagement. The campaign breaks new ground in marketing strategies among gold retailers in Thailand. The dumping makes Aurora outstanding in the market, especially for new brand appearance and emotion. Yet, Aurora gains a new generation of customers who do not like being lacklustre and love buying gold. 

The rate of acquiring new members has increased more than 50% within only 1 month, guaranteeing success from offline and online media with a budget of 30 million baht. 

This success makes Aurora no. 1 among Thai customers while encouraging the new generations to start giving people gold presents on every occasion. 

Aurora has 220 branches in shopping malls plus online platforms covering every marketplace. 

Change your mind and give gold presents on every occasion to satisfy both giver and receiver. 

And don’t forget, Aurora will buyback at a higher price!

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