Siam Piwat Co., Ltd, a leading property and retail developer – the owner and operator of Siam Paragon, Siam Center, Siam Discovery and a joint-venture partner of ICONSIAM and Siam Premium Outlets Bangkok, further strengthens its premium business ecosystem and reinforces its ‘Luxury Lifestyle Destination’ positioning. Siam Piwat join forces with Thai Airways International PCL, Thailand’s national airline that offers standout service with Thai identity, connecting Thailand to the world, to form a business synergy, in line with Siam Piwat’s ‘Collaboration to Win’ strategy. Under this vision statement, the two leading organisations now work in parallel to amplify the business ecosystem for a sustainable shared success. Now Thai Airways services and products are available on ONESIAM SuperApp platform and on-ground at ONESIAM retail properties. Exclusive privileges will be offered year-round.
Mr. Panthep Nilasinthop, Chief Customer Officer of Siam Piwat, said: “Siam Piwat focuses on strengthening its world class and premium business ecosystem. We create and deliver new experiences both in the actual and the virtual world. Our goal is to be top-of-mind for local and international shoppers. Over a period of time, we have successfully built a strong partnership network that incorporates leading business alliances in Thailand and internationally, as part of our ‘Collaboration to Win’ strategy. The synergy spans businesses in at least 13 industries that together join forces to further strengthen this successful ecosystem that presents limitless opportunities.”
“As a ‘Luxury Lifestyle Destination,’ every ONESIAM platform and retail premises will offer target shoppers the right products and services to match their needs. Based on our collected data of consumer behaviours, especially our close look at their lifestyles, we have found that our customers are keen travellers and always have a trip or more planned. The collaboration between Siam Piwat and Thai Airways is formed to bring the best of both business leaders to customers. In addition, the collaboration syncs both companies’ customer databases which enables an even better customer journey that shoppers can experience anytime, anywhere with ONESIAM SuperApp.”
- Content features photos and stories of tourism attractions around the world stimulating travel demands and enhancing personal experiences.
- Royal Orchid Plus (ROP) offers special privileges through ONESIAM SuperApp for members who receive ONESIAM membership status, together with 150 VIZ Coins (10,000 entitlements) to use for online shopping and at shops in the department store (terms & conditions apply). Many more discounts from branded stores will be offered throughout the year.
- THAI Shop will provide a variety of THAI products through ONESIAM SuperApp where customers may conveniently surf and go online shopping.
Moreover, customers will find it even more convenient to purchase air tickets online via ONESIAM SuperApp. The service will be available soon.
Mr. Kittiphong Sansomboon, THAI Director of Customer & Marketing Department said: “The collaboration between THAI and Siam Piwat offers our ROP members privileged experiences through creative innovations. The special services and marketing promotion are part of THAI ROP Exclusive Offers project that focuses on partnership with business alliances to enhance air travel experiences at every contact point of our customers’ journey. Besides this campaign, ROP members shall earn further privileges in upcoming offers under the project.”
The multi-faceted collaboration between Siam Piwat and Thai Airways is a synergy of two business leaders that bring limitless opportunities. The two parties together create and deliver top-level experiences to customers of both companies. This ideal co-creation paves the way to new opportunities and represents a new growth engine. It opens doors to more business opportunities and leverages the level of competitiveness in the industry. The exchange of knowledge and knowhow effectively supports business growth, the expansion of existing customers and reaching out to new customers.