UPM Raflatac launches the world’s first certified label material to fight ocean bound plastic pollution

UPM Raflatac launches the world’s first certified label material to fight ocean bound plastic pollution

UPM Raflatac is the first company in the world to invest in Ocean Bound Plastics (OBP) waste as label raw material in their new Ocean Action labels. The Ocean Action labels are made from ocean bound plastic using a mass balance approach. Ocean bound plastic is abandoned plastic waste recovered from areas up to 50km inland from waterways, defined as “at risk of ending up in the ocean” by OBPCert. The new innovative label material is made possible by close collaboration with multiple partners in the product’s value chain.

The world desperately needs more sustainable and commercially viable ways to recycle post-consumer plastic. The United Nations has recognised the need to recycle more post-consumer plastic and has launched a new plastic pollution treaty in 2021. OBPCert has estimated that ocean bound plastic generates 80% of plastic marine litter. Today, only around 10% of plastic waste globally gets recycled, while the rest ends up at landfills, in incineration, and leakage to nature or oceans. One solution to this problem lies in creating markets for products made from ocean bound plastic.

“The new innovative Ocean Action label material is the latest step in our beyond fossils journey,” says Eliisa Laurikainen, Business Development Manager from UPM Raflatac. “It not only helps prevent the plastic waste from ending up in the oceans but also offers brand owners the possibility to meet their recycled content targets for packaging. The Ocean Action label material is an easy-to-use drop-in solution created especially for food and cosmetics end-uses as it has exactly the same performance as the current fossil-based labels.”

The Ocean Action label material is available as White and Clear Top Coated PP films with RP37, RF37, and RP74 adhesives and PET 23 PCR and glassine liners. These label materials are a perfect fit for fast-moving consumer goods (FMCG), such as household goods, personal care, packaged foods, and beverages. 

To make Ocean Action label a commercially successful product, UPM Raflatac has collaborated closely with multiple partners in the value chain. The collaboration is necessary to make circular economy a reality. At first stage HHI, a Malaysian-based plastic recycling company collects and sorts the ocean bound plastic waste with its partners. HHI has Ocean Bound Plastics certification under the Zero Plastic Oceans program that ensures responsible and proper sourcing, collection and management of ocean bound plastic waste.

After collecting and sorting the ocean bound plastic waste, HHI uses chemical recycling to convert the waste into pyrolysis oil. The pyrolysis oil is then used by SABIC to create high-quality PP plastic granulates.

“We are proud to offer our customers another more sustainable choice through the advanced recycling of used plastic that could otherwise end up in our oceans and rivers,” says Lada Kurelec, General Manager PP, PET, PS, PVC, PU & Elastomers Businesses for Petrochemicals at SABIC. “These labels containing ocean bound plastic connect with our TRUCIRCLE™ program of circular solutions designed to help reduce plastic waste, mitigate fossil depletion and protect our planet.”

After SABIC, the plastic granulates are used in a process in which film manufacturer Taghleef Industries produces label film that is used by UPM Raflatac to produce the final label material.

“We are proud to be part of this initiative that represents a further step towards a more circular economy, thanks to an efficient reuse of valuable material, and is a responsible effort to preserve our environment, especially for younger generations,” says Simone Baldin, Business Unit Manager, Taghleef Industries.

The plastic waste used in the value chain of making Ocean Action label material is certified under the Zero Plastics Oceans program while the final label material is certified under ISCC PLUS. The label material is produced using sustainable recycled feedstock, replacing the equivalent amount of virgin fossil resources used in the production process, using a mass balance approach, accounting for the amount of sustainable resources. This verifies that the Ocean Action label material is traceable and sustainably sourced.

Discover more about the innovative ocean action label:
Product in-brief: https://upmraflatac.showpad.com/share/k4Wu2Tv9XmuZ9MCLnAk8L

For further information please contact:
apac.marketing@upmraflatac.com



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