MQDC Focuses on Technology for "Theme Projects" and Mixed-Use Concepts Fully Integrated with Virtual Reality
published : 29 Jun 2022 at 11:16
MQDC has unveiled a strategy focused on innovation and new technology for guiding the de-velopment of unique property projects that link to the metaverse, seamlessly connecting the real and virtual worlds.
Mr. Visit Malaisirirat, CEO of MQDC, a leading real estate developer now expanding global-ly, revealed that the company is adopting a distinctive business approach.
"MQDC aims not only to be a property developer but also to develop projects to deliver hap-piness in every dimension through future 'sustainnovation' lifestyles we are determined to achieve," said Mr. Malaisirirat.
"MQDC has always focused on innovation, investing hundreds of millions of baht to establish and develop world-class research centres such as RISC and FutureTales Lab. Their works and findings help our projects stand out and achieve our vision and mission through sustainabil-ity to address climate change, inclusiveness of all communities, and wellbeing, giving everyone the sustainable happiness that is the key principle behind our operations and growth."
"MQDC's The Forestias at Bangna-Trad KM7, valued at over 125 billion baht, had already notched residential sales of over 17.2 billion baht by the end of January 2022. The new district's Six Senses Residences, the brand's first homes in Thailand, are now nearly 80% sold, with sales of over 4.7 billion baht. The Aspen Tree, a community for 50+ residents with holistic lifetime care, and Mulberry Grove, for multigeneration families, have achieved sales of over 50%.
"The Forestias is a prototype for the company's 'theme projects' as it expands. MQDC guide-lines will ensure developments foster positive connections within families and between residents and local communities and ecosystems."
"The company will focus now on expanding 'themed' and mixed-use projects. Themed projects will launch every 2-3 years as large developments containing various sub-projects. All our pro-jects now under construction are on schedule and set for transfer from 2023 onwards."
In addition to the themed and mixed-use projects launching in the second half of 2022, MQDC is pursuing a fresh set of technological innovations. MQDC's metaverse project to create a new realm connecting the real and virtual worlds will soon see its first concrete realisations.
Mr. Parut Penpayap, Project Director for MQDC's metaverse, explained that since last year the company's research and business development teams have worked on its metaverse project “with a unique character and experience beyond imagination.”
"In line with the company's core mission to provide happiness and well-being across both the real and virtual worlds, MQDC has worked since March with Accenture, a specialist in metaverse development, to create a special experience for MQDC residents and the public," he said.
"Besides Accenture, MQDC also works closely with its main partner, T&B Media Global (Thai-land), a leading animation series producer. T&B is developing the Translucia metaverse, of which MQDC's metaverse will be part.”
"MQDC's metaverse and Translucia have world-leading partners, helping develop what they see as dream projects. We will disclose development progress continuously from the middle of the year.”
"It is important to note that we don't just build real estate in the virtual world,” Mr. Penpayap cautions in conclusion. “What we do must be different. We want to provide an experience be-yond reality, giving people what we cannot in the real world: dreams that can only come true in our metaverse world."