UOB Thailand launches UOB TMRW, an all-in-one digital banking platform built around the customer
published : 27 Sep 2022 at 00:01
UOB Thailand on 26 September 2022 announced the integration of UOB Mighty and TMRW applications into one digital banking platform, named UOB TMRW, to digitally serve and engage the Bank’s growing customer base in Thailand. By combining the innovation of ASEAN’s first mobile-only bank, TMRW, with the scale and product depth of the Bank’s mobile app UOB Mighty, UOB TMRW utilises the latest technology and customers’ feedback to make banking more seamless, simpler and personalised.
Available in the Apple App store and Google Play store, customers are able to download UOB TMRW and enjoy the features and functionalities from the two preceding apps on this new platform. At launch, existing TMRW customers can enjoy more lifestyle deals and overseas fund transfer capabilities, while existing UOB Mighty customers will enjoy better digital servicing support via Chatbot and free call from app, gamification to encourage savings via City of TMRW, real-time expense tracking with monthly spending limit setting as well as tooltips and guides to help them navigate the updated interface.
Mr Kevin Lam, Head of UOB TMRW and Group Digital Banking at UOB said, “In just 12 months since the introduction of UOB TMRW in Singapore, we are excited to bring adaptive banking to our customers in Thailand as we strive to create the digital banking of tomorrow. Our focus on engagement and hyper-personalisation which allows the banking experience to be adapted to each customer sets us apart in a crowded field of digital banking players in the region. “
“Consistent with our engagement-led strategy, UOB as a Group continues to invest up to THB13,000 million to accelerate innovation and improve our offering to better serve customers at every life stage. This includes the development of the UOB TMRW digital banking app, which leverages AI-driven financial technology to deepen our retail presence in Thailand. The launch of UOB TMRW in the country validates the Group’s digital strategy to stay at the forefront of digital banking and push the boundaries of responsible innovation to create banking experiences that are unique to each customer.
Mr Yuttachai Teyarachakul, Managing Director, Country Head of Personal Financial Services, UOB Thailand, said “UOB TMRW will be a strategic driver behind our retail business expansion in Thailand. After the integration with Citi consumer banking business, the unified application will serve more than two million customers while spearheading our customer acquisition via omni-channel approach. With the holistic suite of digital capabilities, we are looking forward to serve a wider range of digital-savvy upper mass affluent customers as we expand across our businesses.”
Elevating digital banking experiences in one app
Users of UOB TMRW will also enjoy many more features and capabilities in the pipeline to be rolled out, primarily in the areas of user interface and user experience (UI/UX), services and products as follows:
- UI/UX: Refreshing new theme and look on the app with easier navigation via redesigned dashboards, and a dynamic login screen to suit the user’s individual preferences
- Services: Improving on app responsiveness, shortening product journey times, introducing a more convenient but equally secure authentication method based on customer feedback of the previous iterations.
- Product features: This will be a start of many enhancements customers get to enjoy, for example, credit card electronic statements without subscription, card self-serve functionalities.
To use UOB TMRW, UOB Mighty customers can simply update their existing app to UOB TMRW when they receive an automated notification. TMRW customers can download the UOB TMRW app in the Apple App Store or Google Play Store and log in to the new app with their TMRW username and password. For those who have both applications, their UOB and TMRW accounts, credit cards and transaction data will seamlessly appear on their UOB TMRW app. The current TMRW app will be phased out in November 2022. Customers will be informed when the app will cease.