Announces a new partnership to further strengthen its presence in Thailand’s Lubricant Market
FUCHS LUBRICANTS (THAILAND) CO., LTD., a subsidiary of FUCHS PETROLUB SE in Germany, the world’s leading independent manufacturer and supplier of lubricants, launched the new “FUCHS TITAN GT1 FLEX C23 5W-30” lubricant for excellent engine performance. The new product is developed by FUCHS’ advanced innovation technology. Also at Renaissance Bangkok Ratchaprasong Hotel, FUCHS LUBRICANTS (THAILAND) CO., LTD. signed a contract with automotive product supplier Borneo Technical (Thailand) Co., Ltd. to jointly enhance business performance by expanding sales and distribution channels in preparation for future growth with sustainability.
Mr. Nattapong Asavathongkul, Managing Director of FUCHS LUBRICANTS (THAILAND) CO., LTD., said, “FUCHS Lubricants Thailand has manufactured and distributed lubricants under the ‘FUCHS’ brand since 1985. The company has a professional team with proven knowledge, experience and expertise in manufacturing lubricants for general industries and specialty lubricants for serving a specific purpose in certain industries. The company holds creating ‘the value that customers can get from a technology-driven product’ as the cornerstone of the team’s development principle to better respond to customers’ diverse requirements. Moreover, FUCHS Lubricants Thailand is an independent supplier of lubricants as well as providing all-inclusive services for customers and business partners. Currently, there are more than 10,000 lubricant variants and categories in its product portfolio with over 100,000 customers recorded across industries. Therefore, the company is pleased to deliver the ultimate customer experience in using FUCHS TITAN GT1 FLEX C23 5W-30, a new engine oil for passenger cars made from an advanced lubricant manufacturing technology.”
“The new FUCHS TITAN GT1 FLEX C23 5W-30 features the advancement of FUCHS’ patented lubricant manufacturing technology. It has a unique texture, viscosity and characteristics developed to excellently optimise the overall engine performance, enabling an engine to efficiently release its maximum power. The new FUCHS TITAN GT1 FLEX C23 5W-30 is a fully synthetic lubricant which meets the
highest standard of engine protection and performance of API SP, ACEA C2/C3, BMW LONGLIFE-04 as well as MB 229.31, MB 229.51 and MB229.52. It is a great response to fuel efficiency and has a longer lifespan before next replacement. It is specifically developed to maximise performance of petrol and diesel engines, including new-generation vehicles equipped with a diesel particulate filter (DPF) and vehicles with gasoline engines that are modified for using liquefied petroleum gas (LPG) and compressed natural gas (CNGV). Furthermore, the new FUCHS TITAN GT1 FLEX C23 5W-30 is recommended for leading car makers such as FIAT, GM and VOLKSWAGEN. And it passed assessments and standards set out by leading automakers in Asia, enabling motorists to drive with confidence and peace of mind as a good lubricant maximises the overall performance of an engine. It is a fuel-efficient lubricant that effectively helps lower fuel consumption as well as prolonging and sustaining the engine performance throughout its lifespan.”
The new FUCHS TITAN GT1 FLEX C23 5W-30 and other lubricants under the FUCHS brand have played a key role in reducing emissions and impacts on the environment. They have helped reduce fuel consumption and lower frequency of replacing lubricants and car parts. The FUCHS brand has given priority to environmental sustainability in order to achieve the carbon neutrality goal. The company has reduced CO2 emissions in the production process by 30% since 2010. In addition, as the company is committed to protecting the environment and reducing global warming problems, more than 25% of energy used in production is renewable energy.
Regarding marketing strategies, FUCHS Lubricants Thailand sets a target to become the No. 1 player in the special-grade lubricants market with quality products imported from Germany. They meet international standards with a vast selection of lubricants available to serve multiple purposes across segments such as engine and gear oil products, coolants, greases and others. The company also has a goal to make TITAN GT1 a top-of-mind brand among Thai consumers through online and offline marketing plans. FUCHS Lubricants Thailand aims to deliver a unique customer experience as motorists are assured to have a higher-performance engine for a new level of fun driving experience. The marketing communications will be carried out via multiple platforms, including digital marketing and the use of below-the-line marketing in good-potential, customer-centric locations across Thailand.
Meanwhile, FUCHS Lubricants Thailand teamed up with Borneo Technical (Thailand) Co., Ltd., an importer and supplier of industrial products, to collaborate in expanding and strengthening the sales and
distribution network to accommodate growing demand in the market and future growth with sustainability. The strategic synergy aims to provide customers with greater access to FUCHS products that will be available for purchase at more than 300 retail outlets all over the country, including independent fast-fit garages, certified car maintenance and auto service centres, auto parts stores and general automotive oils and industrial lubricants stores. FUCHS products will also be available at dealers and distributors of Borneo Technical (Thailand) and can be purchased online via FUCHS Lubricants Thailand official eShops on Shopee: https://shp.ee/bz2zqde and Lazada: https://s.lazada.co.th/s.iI1GG www.fuchs.com/sea/th/