Mrs. Piyatida Itiravivongs, President of Huawei Cloud Thailand, Huawei Technologies (Thailand) Co., Ltd. and Mr. Chaiyapong Lapliengtrakul, Co-Founder and Chief Executive Officer of 3DS Interactive Co., Ltd., on 1 February 2023 signed a Memorandum of Understanding (MoU) between Huawei Technologies (Thailand) Co., Ltd. and 3DS Interactive Co., Ltd. to enhance 3DS Interactive’s flagship ‘PAM Marketing Automation’ platform with high-performance Huawei Cloud. PAM Marketing Automation is an information management system equipped with intelligent technologies that help analyse customer behaviours in order to better understand their needs and provide communications with the ‘right messaging’ via the ‘right channels’ with the ‘right timing’. This innovative platform will enable businesses to enhance their competitive advantages, reduce costs and create more impactful and efficient marketing strategies.
Mr. Benson Qin, Chief Executive Officer of Cloud Business, Huawei Technologies (Thailand) Co., Ltd., said: “We are thrilled to empower this marketing automation platform in Thailand. Huawei Cloud will enable PAM Marketing Automation to gather a massive amount of information quickly, seamlessly and accurately, to elevate the user experience. At present, Huawei Cloud is one of Huawei’s most significant business units. As Huawei Cloud continues to grow – with three data centers in Thailand alone – we are ready to provide reliable and high-performance cloud services for public and private organisations. This year, we will strengthen our cloud platform and build a strategic ecosystem with our partners with the aim of providing a fully connected ecosystem between public and private organisations, as well as with individual users, in order to match Huawei's mission to ‘Grow in Thailand, Contribute to Thailand’.”
Mr. Chaiyapong Lapliengtrakul, Co-Founder and Chief Executive Officer of 3DS Interactive Co., Ltd. and the founder of the automated marketing information management system ‘PAM Marketing Automation’, explained: “Nowadays, businesses are facing much greater competition than in the past. New technologies are growing and advancing every day, especially in the area of marketing. Organisations must therefore apply innovative technologies in their businesses and offer greater value for customers. With our expertise in marketing technologies, we have developed the ‘PAM Marketing Automation’ platform to help businesses increase revenue by optimising customer data through marketing automation, which is more cost effective, accurate and efficient than traditional methods. PAM Marketing Automation will link together an organisation’s technologies, help shorten ‘Time-to-Market’ and provide unparalleled strategic advantages.”
“This collaboration with Huawei Cloud sets a new benchmark for cloud ecosystems and marketing platform providers in Thailand. It will enhance platform efficiency, help connect various marketing technologies and enable seamless connectivity, providing an innovative and valuable service for organisations.”
Strategic collaboration led by Mrs. Piyatida Itiravivongs, President of Huawei Cloud Thailand, Huawei Technologies (Thailand) Co., Ltd. (4th from left) and Mr. Chaiyapong Lapliengtrakul, Co-Founder and Chief Executive Officer of 3DS Interactive Co., Ltd. (2nd from left).
Memorandum of Understanding signing ceremony between Huawei Technologies (Thailand) Co., Ltd. and 3DS Interactive Co., Ltd.