Suppakit Limboonsong appointed Managing Director of iProspect Thailand
Takes on brief to accelerate a game-changing digital-first end-to-end media agency
published : 2 Feb 2023 at 16:34
iProspect Thailand, a subsidiary brand network of dentsu international Thailand, has appointed Suppakit Limboonsong as Managing Director, with immediate effect. He will report to Aichanyar Vattanapornvarakul, CEO of iProspect Thailand.
In his new role, Mr. Suppakit will actively support the company, including through collaboration with the Creative and CXM businesses, in its goal of providing an innovative media strategy to accelerate the integration of technology, digital platforms, and creativity to provide the most effective integrated digital media solutions for clients, partners, and all stakeholders.
In addition, Suppakit’s critical management mission is to foster client engagement and strengthen teams for business transformation and success as a top-tier leader in the media agency industry, provide integrated media solutions via innovative digital technologies in the form of end-to-end service, as well as add value and create continuous business growth. He will also drive the development of digital media services, including digital transformation and digital marketing advice, to plan a media integration strategy for communication between brands and target consumers and create tangible, measurable efficiency.
Suppakit is a media and digital management executive with more than 20 years developing digital media planning strategies for business and digital transformation with big data and analytics, e-commerce, and digital marketing for many leading global and Thai brands in the Food & Beverage, FMCG, Real Estate, Airlines, Financial & Bank, Travel, and Luxury Product industries. Over the years, he has worked at Publicis Media Thailand, Starcom Mediavest Group, HSBC Bank, and A.C. Nielsen Thailand.
Prior to joining iProspect Thailand, Suppakit was Country Director at ADA Thailand where he was responsible for driving business success with big data analytics, digital marketing solutions, and technological innovations to create total marketing solutions and communications. He established his reputation by creating opportunities, strengthening business alliance networks, managing hybrid media planning, which combines offline and online media to help brands generate sales, and developing new markets for a variety of companies.
Leading his team, it won various awards – with the most recent in 2022, where they won two golds for industry-specific use of mobile for fashion and beauty and industry-specific use of mobile for eCommerce and retail, as well as a silver for most engaging mobile campaign in MOB-EX awards. They also won The Drum APAC 2021's Financial and Professional Services category for Health Tech Game Changer with Data. Suppakit is a regular guest speaker at technology conferences such as Think with Google, WARC, Marketing Oops! MarTech & CX Summit and was awarded gold for Best Ecommerce Consultant in Asian eCommerce 2020.
“I am thrilled to be joining forces with iProspect Thailand to further dentsu Thailand’s success in regional and global markets. I look forward to bringing forth my passion in digital innovation to drive brands’ business transformation and implementing integrated digital transformation to meet consumers' needs,” says Suppakit Limboonsong, Managing Director, iProspect Thailand.
“iProspect was founded at the crossroads of performance marketing science and the art of brand building. This distinct viewpoint, founded on deep digital expertise, enables it to optimise in real-time and with pinpoint accuracy, accelerating brand growth in the short and long term. Thus, I am confident that Suppakit’s management potential and expertise in digital innovation technology will make him a trusted business partner who strengthens and enhances business competitiveness for clients, partners, and society, as well as enhancing the team’s potential," comments Aichanyar Vattanapornvarakul, CEO of iProspect Thailand.
“While we usher in a new era of digital transformation, I am confident that Suppakit will bring his extensive experience and in-depth client insights and digital innovation capability to the role, as well as strengthen media business models and stimulate growth with the iProspect’s Brands Accelerated positioning and digital agency expertise,” adds Wisarn Sirijantanon, CEO, dentsu Media Service Line