Hisense, a world-leading brand for Laser Display technology, is shaping the big screen market with three line-ups of Ultra Short Throw Laser TV and Laser Cinema. These TV products of the future include the Hisense L9H TriChroma Laser TV with sharper and brighter images for the ultimate big TV viewing experience; the Hisense L5H features a large 120-inch screen with 4K HDR; and the in-demand PX1-PRO with triple-colour laser technology providing vision full of unparalleled realism and true excellence for audiophiles. Stepping up its marketing approach, Hisense partnered with AR Technology, appointed as its authorised distributor in Thailand, and set a target for sales growth by 300% this year.
Mr. Chanchai Bhandhufalck, Sales and Marketing Director of Hisense International (Thailand) Co., Ltd., said, "Over the past five years, Ultra Short Throw, Laser TV, and Laser Cinema in Thailand were only known to a limited group of audiences. However, due to the COVID-19 pandemic prompting consumers to watch more movies at home, there is now a growing demand for an atmosphere that emulates a movie theatre, complete with a large screen and a sound system. Meanwhile, the market for large-screen products exceeding 100 inches has experienced explosive growth over the past 1-2 years. This growth can be attributed to the expansion of video streaming service providers, which now include over 20 platforms such as Netflix, iflix, Prime Video, Apple TV, and HBO GO. Furthermore, the consumer group for these products has expanded beyond families to include working groups, students, and others who use them for watching content, playing games, and conducting business meetings.”
To support the expansion of the Thai market in 2023, Hisense has prepared a marketing plan to create new viewing experiences for consumers and join hands with AR Technology, the pioneering company in the distribution and service of Ultra Short Throw Laser Cinema products, to expand its recognition base to cover the target group. Most importantly, the company is introducing three flagship products this year.
These top-of-the-line products include "Hisense L9 Series Trichroma 4K Laser TV," which is perfect for families who enjoy watching movies and playing games, as it comes with a built-in TV tuner and impressive features. The TriChroma 4K Laser technology uses a triple-colour laser light source to provide realistic colour quality and a widened colour gamut of up to 107% BT.2020, resulting in an unparalleled viewing experience on a 120-inch screen. With a brightness of up to 3,000 ANSI Lumens, the technology ensures great picture quality in any light condition. Viewers can enjoy 4K resolution and enhance their movie streaming experience with the Dolby Vision HDR and Dolby Atmos sound system, which includes 40-watt RMS superior front-firing built-in speakers. Moreover, this Laser TV is equipped with an HDMI 2.1 connector that supports 4K 120Hz gaming, making it a perfect choice for gamers. It has also been certified by TÜV Rheinland for its low blue light and flicker-free monitor, which ensures eye comfort, reduces eye strain, and preserves eyesight. The Hisense L9 Series Trichroma 4K Laser TV is available at a price of 229,990 baht with an ALR screen and at 189,990 baht for the projector only."
Hisense PX1-PRO Trichroma Laser Cinema
Continuing with "PX1-PRO Trichroma Laser Cinema." This all-time popular entertainment system brings the concept of "Real Cinema Experiences Delivered." to homes. Its Ultra Short Throw technology can project super large 130-inch screens with colourful and bright 4K images, even at short distances of just 32 cm. Moreover, the projector has Filmmaker Mode, allowing viewers to experience movies as the directors intended. Additionally, the Game Mode enables gamers to enjoy their favourite games on a movie screen with smooth motion, while the HDMI 2.1 port enhances the atmosphere of parties with friends. The laser projector is priced at 119,990 baht.
Hisense L5 series Laser TV
Lastly, "Hisense L5 Series Laser TV" promises to provide the ultimate home entertainment experience. This laser TV features a built-in TV tuner and a large 120-inch screen, making it perfect for family entertainment. It boasts 2700 ANSI Lumens, providing high brightness quality, vivid natural colours, and 4K HDR clarity. The Laser TV also features an eye-saving mode suitable for children. The embedded speakers, similar to a soundbar, provide superior audio performance with Dolby Atmos technologies that produce sounds from multiple directions. Viewers can enjoy a cinematic experience in their living room with the "Hisense L5 Series Laser TV," priced at 149,990 baht with an ALR screen.
Mr. Chanchai said, "Considering the sales of Laser Display products in the past year, the company successfully achieved a sales volume of more than 100 units. This year, the company is confident that sales of Laser Display products will increase by more than 300%, or up to 400 units, making it the top product in the Laser TV category in Thailand."
Ms. Arisa Lili Rojnuckarin, Managing Director of Accord Resources Co., Ltd. (AR Technology), said, "AR Technology is the pioneering company in Thailand for distribution and services of Ultra Short Throw Laser Cinema products, with more than three years of expertise in the market. The company has experienced significant growth in the market for these Laser Display products, driven by key factors such as the need for larger TV screens, the work-from-home lifestyle, and the desire to promote the well-being of family members.
In response to market demand, AR Technology has teamed up with Hisense, an industry leader in world-class Laser TV and Laser Cinema products, and has become an authorised distributor for the brand. The company is confident that customers will show great interest in these three flagship products from Hisense."
All three of Hisense's flagship products are currently available for purchase. For further details, please visit www.hisense.co.th or the Facebook page www.facebook.com/HisenseThai.