Siam Center Supports "Bangkok Pride 2023"

Siam Center Supports "Bangkok Pride 2023"

Promising an unforgettable celebration for Pride Month throughout June

Every year in June, Pride Month is celebrated, marking a time when LGBTQ+ campaigns take place in significant cities worldwide.

This year, Thailand is proudly hosting the largest event of the year known as "Bangkok Pride 2023”, aiming to showcase Bangkok's potential and readiness to host World Pride.

Siam Center – The Ideaopolis strongly believes in promoting diversity, equality, and inclusion, valuing individuals from diverse backgrounds irrespective of gender, race, or health conditions, and treating everyone with equal respect. As part of our ongoing commitment, Siam Center actively supports the "Bangkok Pride 2023" event.

Siam Center is collaborating with Bangkok Naruemit Pride, the United Nations Development Program (UNDP), and various partners, including the Bangkok Metropolitan Administration, Kantana Group, GMM Grammy, TikTok, and Y Moment, to actively promote and appreciate the significance of diversity, inclusion, and equal treatment.

Mrs. Saruntorn Asaves, First Executive Vice President and Head of the Shopping Center Business Division at Siam Piwat Co., Ltd., emphasised the company's dedication to diversity, equality, and inclusion. She stated, "As a prominent real estate developer and retail business, Siam Piwat consistently places immense importance on these values. The design of our shopping centres within the Siam Piwat Group adheres to the concept of universal design, catering to the needs of all individuals. This includes developing infrastructure and services that are fully equipped with inclusive facilities. Additionally, in line with our understanding of diversity and equality, the restrooms on the 2nd floor of Siam Center have been constructed as inclusive restrooms, welcoming everyone from diverse groups to utilise them."

Throughout the years, Siam Center has consistently showcased progressive trends that align with global visions for the future. In 2021, Siam Center introduced the DiversCity Building, a space specifically designed to bring communities together and appreciate individuals from diverse backgrounds. Regardless of gender, race, or health conditions, Siam Center acknowledges the importance of treating everyone equally within this environment.

Siam Center has consistently embraced and celebrated Pride Month, a global campaign that serves as a gathering point for LGBTQ+ communities to freely express themselves. This initiative has been made possible through the support of the United Nations Development Programme (UNDP) in Thailand, a global organisation dedicated to enhancing people's lives through good governance in various aspects.

This year, Thailand is preparing to host the most spectacular event ever organised, "Bangkok Pride 2023”, scheduled for June 4, 2023. Siam Center is thrilled to be an active participant in this momentous occasion. The event will feature a vibrant parade that will pass through

the Pathumwan intersection, traversing Siam Discovery, Siam Center, and Siam Paragon. All these venues are diligently preparing to ensure an extraordinary experience for all attendees at this grand event.

One of the highlighted activities at the event is "Color Your Pride”, a special area where attendees can enjoy a complimentary beauty bar experience. In collaboration with beauty brands, participants have the exciting opportunity to receive complimentary makeup services and celebrate Pride Month in a stylish and glamorous way.

Pride Music promises to be a stimulating experience for participants, featuring performances by the hottest bands Proxie and BNK48. Additionally, Tae Piyarat Kaljareuk and DRAGRACE THAILAND from Kantana Group Public Company Limited will be present, showcasing the talents of Thai drag superstars who will add a vibrant and colourful touch to the event. Alongside these captivating performances, numerous partners will provide a variety of activities.

Siam Center is spearheading a significant campaign called "Siam Center: The World of Freedom and Pride 2023." This campaign will feature a wide range of highlighted activities that will take place throughout the month.


Siam Center solidifies its role as the DiversCity Building, merging the concepts of diversity and city. It has transformed its spaces into vibrant spectacles adorned with the hues of Rainbow Vibes. Siam Center has collaborated with the esteemed street artist, MRKREME, to showcase SIAM CENTER X BOO PRESENTS MRKREME. Throughout June, visitors to Siam Center will have the opportunity to explore unique PRIDE-themed graphics and art pieces.

Freedom & Pride Talk

This thought-provoking event, organised by the Thailand Policy Lab in collaboration with the United Nations Development Program (UNDP), the United Nations Population Fund (UNFPA), and the Office of the National Economic and Social Development Council, centres around the concept of "Family Diversity: Modern Forms of Family Structure" and "My Family: Possible and Unlimited Diversity." The talk aims to shed light on a diverse range of family models, the rights of all gender identities to have and create a family in their own way, family management, and society's ability to advance this issue.

The panel discussion will feature renowned celebrities who will generously share their personal experiences. One of the esteemed guests, Silvy Pavida Moriggi, an exceptional artist known for her remarkable vocal talent and distinctive style, signed under Warner Music (Thailand), will join the talk on June 3, 2023, from 2:00 PM to 4:00 PM at Atrium 2.

SIAM CENTER x BANGKOK PRIDE present Road To Bangkok World Pride 2028

On June 10-11, 2023, at Atrium 2, this event will showcase the vibrant stories of LGBTQ+ individuals and communities through the mediums of art, music, and fashion. Collaborating with artists from diverse fields, there will be exciting activities such as a Pride talk, an ART SHOW by PRIDE, and performances by talented artists, creating a lively and colourful event. Additionally, there will be an outstanding art exhibition showcasing the works of rainbow artists who took part in the "Road To Bangkok World Pride 2028" campaign. These exhibitions will be on display throughout June on the 1st floor as part of the Pride Month celebration, demonstrating the city's preparedness to host "World Pride 2028."

Pride-Themed Arts

From June 1-30, art enthusiasts can immerse themselves in a captivating art exhibition that celebrates diversity in all its dimensions. Titled "CURIOUS MOMENT SCULPTURE PRIDE COLLECTION 2023”, this exhibition brings together the talents of numerous prominent Thai artists. Spearheaded by the renowned Sculpture brand, Modernform, in collaboration with MM Market, the showcase features an installation art piece called "Love Attraction Chair" by the talented artist Mark - Maruwut Buranasilpin.

Additionally, visitors can explore the vibrant "Born to be Rainbow by Poriin”, an art toy exhibition by the acclaimed art toy designer Riin - Sirinya Puengsuwan. The event also includes the thought-provoking exhibition "Home is (not) far away: The Family I Love and Belong”, organised by UNDP and UNFPA.


Siam Center | TikTok

From June 4 to June 30, 2023, this engaging activity aims to provide a platform for creators to express their ideas and celebrate their pride through the exciting campaign #ForYourPride and TikTok Pride Space at Siam Center. By using the hashtag #SiamCenterPRIDE, participants will unlock numerous special privileges valued at over 2,000 baht from the ONESIAM SUPERAPP.

Pride DIY Workshop

From June 3 to June 30, participants can immerse themselves in delightful DIY T-Shirt workshops. Moreover, there is an opportunity to spread joy through the Pride Charity initiative. By participating in the DIY T-Shirt workshops and purchasing the exclusive character pins designed by MRKREME, attendees can contribute to the happiness of others. The funds remaining after subtracting expenses will be allocated to support upcoming Pride initiatives.

Pride Weekend Space

Every weekend throughout the month of June at Atrium 2, Siam Center, attendees can meet and interact with a line-up of renowned artists from GMM Grammy, including MONICA, ALALA, FIRZTER, YES INDEED, TIGGER, PERSES, TIPPSY, THE WHITEST CROW, NEW COUNTRY, together with Y-MOMENT. The roster of artists will rotate each weekend, ensuring unforgettable moments for attendees.

Pride Collection

Prepare to be inspired by the exceptional Pride Collections offered by leading brands, showcasing a sense of diversity. Numerous stores enthusiastically participate in the Pride Month activities, offering special promotions that add delight to the celebration.

Siam Discovery - The Exploratorium is opening the Discovery Plaza area to showcase the vibrant influence of colour as an integral part of the Bangkok Pride 2023 event on June 4, 2023. Additionally, Siam Paragon has transformed the space in front of Parc Paragon and extended it to the cascade area in front of Siam Paragon with captivating installation arts that embody the essence of Bangkok Pride. These colourful artistic displays aim to embrace and engage both Thai locals and international tourists attending the event.

Let's support and show positive energy to a society full of diversity with Siam Center, Siam Discovery, and Siam Paragon, which serve as centres of every community, promoting and creating the value of diversity and equal participation.

Do you like the content of this article?