ECOVACS, a leader in intelligent home appliance technology from China with a history of distributing high-quality cleaning robots in more than 60 countries for over 20 years, recently hosted a press conference titled 'ECOVACS The New Chapter 2023.' The event aimed to outline ECOVACS' new development direction, with a focus on enhancing brand awareness among its target customer base.
During the conference, ECOVACS introduced the innovative "ECOVACS DEEBOT X2 OMNI" robotic vacuum cleaner, which carries the concept tagline "Sharper Than All-round, Cleaner Than Ever." This cutting-edge device features an attractive design and a smart navigation system, specifically engineered to tackle even the most challenging areas and inaccessible corners, ensuring a cleaner home than ever before.
The "ECOVACS DEEBOT X2 OMNI" represents a smart robot vacuum cleaner that has been meticulously designed to deliver comprehensive cleaning performance. Equipped with state-of-the-art technology, it efficiently cleans floors and reaches every nook and cranny of your home, making it an ideal choice for maintaining a hygienic living environment that caters to the diverse lifestyles of modern customers.
Miss Oraporn Tangtrakultham, Vice President of Sync Tech International Company Limited, an authorised dealer and distributor of ECOVACS robot vacuum cleaners in Thailand, highlighted ECOVACS' impressive legacy in the robotic vacuum cleaner market, spanning 25 years since its establishment in 1998. ECOVACS has consistently invested in research and development to create a world-class brand of robotic vacuum cleaners. These smart vacuum cleaners have earned acclaim from customers worldwide, amassing over 80 quality awards from prominent agencies and organisations, owing to their innovation and unique design concepts.
Sync Tech International Company Limited is dedicated to establishing ECOVACS as a top-of-mind consumer electronics brand, leveraging advanced technology and innovation to provide customers with access to cutting-edge technology and future innovations. The introduction of the "ECOVACS DEEBOT X2 OMNI" reinforces the brand's position as a leader in the robotic vacuum cleaner market, offering a high-quality solution for superior home cleaning. This next-generation robotic vacuum cleaner distinguishes itself with a captivating square-shaped design concept, granting it access to every corner of your home. It represents a highly intelligent home cleaning device that not only keeps your home cleaner but also saves you valuable cleaning time.
In addition to delivering top-tier home cleaning solutions, ECOVACS places a strong emphasis on after-sales customer service. This includes product recommendations, comprehensive explanations of product usage, quality warranties, and more, all aimed at ensuring the best possible customer experience and satisfaction.
The ECOVACS DEEBOT X2 OMNI boasts a concept tagline, "Sharper Than All-round, Cleaner Than Ever." It introduces a groundbreaking design, capable of cleaning every corner of your home, surpassing the performance of circular robots. It embodies perfection in innovation, featuring a main brush with a length of 20 cm and built-in edge and corner detection sensors that ensure edge-to-edge cleanliness, delivering an impressive 99.77% corner and edge cleaning coverage per unit area. The square-shaped robotic cleaner stands out with its super-thin and low-profile design, measuring 32 cm in diameter, enabling it to access even the most challenging corners and edges.
This new-generation robotic vacuum cleaner is equipped with Solid State LiDAR and Artificial Intelligence (AI) technologies, enhancing navigation. It integrates two sophisticated technologies, "Dual-Laser Lidar" and "Ecovacs AINA Model," for more accurate obstacle avoidance and path mapping. Additionally, it supports real-time two-way video call capabilities with high definition.
Furthermore, the new-generation robotic vacuum cleaner boasts an impressive 8,000 Pa suction power and a powerful wind tunnel capable of handling tough and large dirt patches. With a fan speed of up to 25,000 rounds per minute, it delivers efficient cleaning performance. The ECOVACS robot cleaner features a rechargeable battery with a capacity of 64,000mAh, allowing it to clean up to 200 sqm of an entire home on a single charge. It charges 45% faster and easily crosses thresholds up to 22 mm in height. The cleaner also includes a 15-mm intelligent mop lifting function, effectively cleaning embedded dust and crusty debris on carpets while preventing dampness. It offers voice control through the YIKO Voice Assistant 2.0 version, enabling effortless and immersive cleaning using voice commands in the Thai language.
The ECOVACS DEEBOT X2 OMNI robotic cleaner brings greater convenience to home cleaning, featuring an all-in-one OMNI Station. This station can clean and wash mopping pads using hot water, with functions such as a dust bag, water storage, hot air drying, and auto self-cleaning. The OMNI Station effectively cleans mops with 55°C hot water, eliminating the need for machine or hand washing. The robotic vacuum cleaner comes with a three-liter disposable dust bag capable of storing collected dust for up to 75 days. The OMNI Station also includes an Auto Water Tank Refilling system, refilling its reservoir automatically, along with an electronic water tank with a capacity of 180 ml, ensuring efficient mopping. After completing the mopping task, the mopping pad is cleaned using hot air drying to prevent bacteria and odours. Users can adjust the hot air drying duration via the ECOVACS Home App. The OMNI Station can clean itself with a single tap, eliminating the need for frequent disassembly and washing. Wastewater from the base tank is removed to sewage storage, easily accessible for manual cleaning.
In terms of marketing strategy, ECOVACS aims to build brand awareness and recognition among target customers through public relations. The company highlights the modern design and advanced all-around cleaning system of the ECOVACS DEEBOT X2 OMNI, underlining its concept tagline, "Sharper Than All-round, Cleaner Than Ever," as it strives to elevate the standard of smart home cleaning. ECOVACS has also created digital content featuring real-life experiences with its robotic vacuum cleaner to enhance customer engagement on social media platforms. Marketing communications will be conducted online and offline to effectively engage with target customers. ECOVACS has also partnered with world-class e-commerce platforms such as Shopee and Lazada to promote the ECOVACS robotic vacuum cleaner brand and reach a wider audience. The ECOVACS brand has gained widespread recognition among target customers, making it accessible for general customers to experience the innovative cleaning solutions it offers.
Interested customers can take advantage of a special promotion during the product launch period for the new ECOVACS DEEBOT X2 OMNI. It is available for 35,999 baht, with parts warranty coverage for up to 2 years. Customers can make purchases through Shopee: Ecovacs Thailand store and Lazada: Ecovacs store. Additionally, an exclusive 1,000-baht discount code from the ECOVACS brand further reduces the sales price to 34,999 baht. The first 30 customers to complete their purchase orders will receive a free tempered water bottle valued at 1,000 baht. Furthermore, the first 30 customers to confirm their purchase orders will also receive a free *Tool Kit for refilling clean water and automatic waste water drainage (For self-installation) valued at 3,999 baht. This special campaign runs from September 6th to September 15th.
Stay updated with the latest news and special promotions from ECOVACS by visiting https://www.ecovacs.com/th or following the Facebook page: ECOVACS ROBOTICS: https://web.facebook.com/ecovacs.th or contacting LINE Official: @Ecovacs.