Voralak Tulaphorn, Chief Marketing Officer of The Mall Group Co., Ltd., has been recognised as one of the “TOP 10 CMOs IN THAILAND 2024” by CEO Insights Asia. She joins marketing leaders from global brands such as Electrolux Group, McDonald’s, and PepsiCo in receiving this prestigious award. Held for the third consecutive year, the award honours executives with exceptional marketing skills who drive their organisations towards a diverse and dynamic future. Additionally, her interview will be featured on the CEO Insights Asia website and in the June 2024 issue of the magazine.
Voralak is a seasoned marketer with extensive experience across various industries. She began her career at the renowned advertising firm Leo Burnett, managed delivery and takeout services at Pizza Hut, and held significant roles in the real estate and financial sectors, including as Managing Director of Credit Card and Unsecured Products at Citibank. Her diverse background eventually led her to The Mall Group, where she has significantly contributed over the past 11 years by applying her vast knowledge and experience.
In her role as Chief Marketing Officer of The Mall Group Co., Ltd., Voralak shared her vision for marketing management in a special interview with CEO Insights Asia. She emphasised expanding the business and accommodating a diverse market through digital platforms, enhancing customer engagement, modern payment systems, and user-friendly applications for seamless shopping experiences. By analysing customer data to tailor marketing campaigns, The Mall Group has successfully delivered convenience and personalised experiences to its customers.
“With a commitment to expanding our diverse customer base, our shopping centres have been meticulously designed to become hubs for tourism and lifestyle, attracting a broad audience. Continuous promotions and unique shopping experiences have enabled us to reach new markets, expand our customer base, and drive sustainable organisational growth,” said Voralak.
She further highlighted that strategic collaborations are crucial to The Mall Group’s success in offering exclusive products and experiences. These partnerships enhance market value, attract new customer segments, and build a robust business ecosystem. Combined with loyalty programmes, marketing activities, and various promotions, these efforts have strengthened customer relationships, encouraged repeat visits, and attracted new customers. Moreover, the commitment to sustainability and environmental activities appeals to eco-conscious consumers and enhances The Mall Group’s image as a forward-thinking and socially responsible organisation, attracting a more diverse clientele. These marketing strategies have supported The Mall Group in achieving continuous success and maintaining its leadership in Thailand’s retail business.
