On the evening of Thursday, July 25, 2024, Maurice Lacroix, the luxury Swiss watch brand, hosted the 'Maurice Lacroix 2024 The AIKONIC Novelties Unveiling' event at The Coffee Academics Thailand, Velaa Langsuan branch in Sindhorn Village. The event was attended by distinguished guests, members of ML Club Thailand, and media representatives, creating a warm and friendly atmosphere.
Mr. Marcel Gut, Global Commercial Director of Maurice Lacroix, flew in from Switzerland to open the event personally, alongside Mr. Ravis Haetanurak, Manager Area Sales Indochina of Maurice Lacroix, who discussed the event details. The host for the event was Elizabeth Sadler, nicknamed ‘Liza’.
A highlight of the event was the exclusive opportunity for ML Club Thailand members, VIP customers, and the media to preview and experience the latest 2024 Maurice Lacroix watch models, which will be unveiled at Geneva Watch Day 2024 in Switzerland this August, prior to their official release. This gesture underscores the brand's commitment to its ML Club Thailand members and VIP customers."
The atmosphere of the event not only allowed attendees to experience the Maurice Lacroix Novelties 2024 watches firsthand, but the brand also organised a special WINE Tasting activity. Guests could enjoy a diverse selection of wines, with up to 25 varieties available. A wine sommelier was present to share knowledge and the unique characteristics of each wine. Moreover, the event featured a special singer, Fonpa, Pramoj Na Ayutthaya (May) from The Voice Thailand, who performed Bossa and Light Jazz music to enhance the wine tasting experience.
In addition, the event featured guest representatives from the organisation “Tide”, namely Carina and Lalita, who discussed the current efforts to address the plastic waste crisis in the oceans. Mr. Marcel Gut also spoke about Maurice Lacroix's perspective and commitment as a partner and consistent supporter of Tide. Maurice Lacroix announced a special campaign to contribute to cleaner oceans with the '2 Prices 2 Months' initiative. The Tide collection watches will be sold at special prices: 10,900 THB for the regular Tide collection and 13,900 THB for the Tide collection with diamond dials. For every Tide watch sold during this campaign, Maurice Lacroix will donate an additional 2,000 THB to Tide. This exclusive offer is available only to ML Club Thailand members from today until September 30, 2024.
And for those interested who are not yet members of ML Club Thailand, you have the opportunity to join by simply joining the Maurice Lacroix Club Thailand Facebook Group to immediately enjoy this special privilege! This is indeed a clear way for Maurice Lacroix to support marine environmental conservation. Towards the end of the event, representatives from ML Club Founders, Arun Shukla and Dr. Pramote Rienjaroensuk, teased a surprise by announcing a special project for an exclusive top-of-the-line watch available only in Thailand. This special timepiece will be something for ML Club Members and VIP customers to eagerly anticipate. Stay tuned for more details!
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