Siam Piwat Group, a leading real estate and retail developer and owner of global destinations such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok, has partnered with the Digital Economy Promotion Agency (DEPA) and SCBX Next Tech Ecosystem partners, including Microsoft (Thailand), Google Cloud, and Wisesight (Thailand). Together, they organised the “AI Transformation in Retail” event at SCBX Next Tech, Siam Paragon, to share knowledge and perspectives on AI's role in revolutionising the retail industry. This key side event of Techsauce Global Summit 2024, the largest tech event in Southeast Asia, is held under the theme “The World of Tomorrow With AI” from 7–9 August 2024, at the Queen Sirikit National Convention Centre.
Siam Piwat Group was represented by Mr Axel Winter, Chief Digital Officer of Siam Piwat Co., Ltd. and CEO of Exponential Company Limited, and Mr Panthep Nilasinthop, Chief Customer Officer of Siam Piwat Co., Ltd. They shared insights on AI technology's utilisation to create innovative solutions in retail, aiming to better meet future consumer needs. Mr Axel Winter delivered a keynote speech titled “Generative AI: Shaping the Future of Employment and Business,” discussing how generative AI enhances productivity, customer interactions, and business growth.
The event featured Dr Chinawut Chinaprayoon, Executive Vice President of DEPA, who presented “AI Ecosystem for Enhancing Human Capabilities.” His talk highlighted how AI ecosystems can boost human abilities in the business sector, with a focus on AI applications for digital transformation, empowering local AI talents, attracting international talents, investing in data centres, and developing AI-driven strategies to promote Thailand’s economic growth.
Executives from Siam Piwat, DEPA, Microsoft (Thailand), Google Cloud, and Wisesight (Thailand) participated in a panel discussion titled “Unlocking New Possibilities in Retail with AI.” They explored AI's potential to transform retail, enhance customer experiences, and create unique products and services. Dr Warin Ratchananusorn, Director of the Digital Startup Institute, highlighted AI's impact on future retail models through data analysis and processing. Mr Vasupon Thankakan, Chief Operating Officer of Microsoft (Thailand), noted AI’s role in improving UX and UI design through language understanding. Mr Putti Tangtrakulwongse, Strategic Technology Lead at Google Cloud, addressed AI implementation challenges in retail, emphasising proper data management and generative AI's role in customer service development. Mr Warat Wongmaneekit, Chief Product Officer of Wisesight (Thailand), discussed AI and data's potential to enhance customer engagement across online and offline channels.
Reaffirming its position as a leading global destination developer, Siam Piwat continues to drive business through innovation and technology, forging collaborations to deliver unique services and experiences. Siam Piwat is prepared to embrace the digital age and rapidly evolving technology, enhancing Thailand’s capabilities for future growth through digital innovation and AI.
