Thai Beverage Public Company Limited, through the Creative Young Designer Season 4 project, brought students of the Faculty of Fine Arts, Graduate University of Business, to the area of Ban Sai Ngam weaving group. To receive the problem of product development design and interior landscape adjustment, the Chairman of the Ban Sai Ngam Weaving Group, Mrs NimNuan Na Pho Tong, along with members of the Ban Sai Ngam weaving group. The most satisfying works of students were selected from 3 majors: Graphic Design / Fashion Design and Business / Interior Environment Design, consisting of Fashion Product Design / Packaging Design and Building a Studio to Show Community Products. Ban Sai Ngam weaving group. Although it is a small community enterprise, there are innovative products that amaze many people with the wisdom of the people here because the current market is sold by order, both acquaintances and through FB / local by selling in other provinces and Bangkok. The community has informed the project of its desire to develop a studio to exhibit products for the Ban Sai Ngam weaving group. /Packaging design for packing fabrics and designing various fashion sets to create new things to be modern according to the times but still maintaining the identity of Baan Sai Ngam concretely. Project Objectives To Increase Diversity in Community Products Expanding marketing opportunities to earn more income / Formality or modernising product display formats is a development that does not stand still, but changes for the better, as well as a project that promotes learning activities both inside and outside the classroom for students with lecturers as mentors.
On 11-12 July 2024, the faculty and students of the Graduate University of Business visited the site for the second time at the Ban Sai Ngam Weaving Group to construct a studio to display the community's products and arrange fashion sets/products to welcome tourists visiting the Ban Sai Nam Weaving Group. The project has created additional knowledge for community enterprises. In operating the business to be suitable to generate additional income for the Ban Sai Ngam weaving group in a sustainable manner.
Mrs NimNuan Na Pho Tong, Chairman of Ban Sai Ngam Weaving Group, speaking after seeing the design work of the Studio to exhibit products / packaging designs for packaging fabrics and various fashion designs to create new things to be modern according to the times,
"I am proud of the work of the students who have created a Studio/ Fashion Design / Packaging Design for the Baan Sai Ngam Weaving Group. These are our wishes to ask for help from the project because we want to have a space to show various fabric patterns and want to expand our business more. If government agencies or the private sector come to visit, there will be no product display zone, which is a new reorganisation. When the students finished building the studio, they arranged their clothes in a beautiful new way. The packaging used to pack the fabric is designed to look very modern, making the value of the product more tangible. Nuan thanked the needs of the Ban Sai Ngam weaving group. It's true, we will take care of it. What we have received is very good," said Khun Nuan.
Ms Sirinantha Thampura, a second-year student majoring in Interior Environment Design, Faculty of Fine Arts, Graduate University of Business, told the team with a smile after the event:
"After we went to the area for the first time at Ban Sai Ngam to receive the problems and needs of the Weaving Group, we were quite pressured to design the Studio to meet the needs of the community because we had to design in a sustainable way. It is made from waste materials such as wood sheets. Bamboo, including Lampan mat weaving machines. Therefore, we have to plan to assemble the materials together to have the same value as creating a work of art. There have been several revisions. The lecturer is always there to mentor me. On the day Khun Nuan decided on the design of our team. We are very happy to be tired from the dedication and determination that we will do our best to build this work. Today, the event was successful, and I feel proud that we did it. We are proud that we have created an experience that is part of the environment because back before the construction of the Studio, the land here is an area in the house, so we intend to create a landscape that is useful. Create a colourful environment, create a new environment. Working in this project is very beneficial for students, and it is an experience that gives students the opportunity to participate in activities in a way that is beneficial to the community."
This time, let's listen to the opinion of a senior male student. Mr Thanat Ruanthong, a third-year student majoring in Interior Environment Design, Faculty of Fine Arts, Graduate University of Business, another person who is the driving force of this success.
"In this event, as a third-year senior, my friends and I worked as builders and assembled various parts of the studio. In addition, there are shelves, cloth rails, and product bases, which are quite difficult. After assembling the parts, they have to be transported to the actual place and have to go to the site to fix the parts again. Solved many times. It is important to assemble the Studio to be strong and resistant to the community's climate. What I gained from participating in this activity is a useful experience for future life because nowadays in urban society, there is no need for only academic talent, but also people with skills and professions who know how to think creatively. The important thing is that it gives me the opportunity to evaluate myself on what my strengths and weaknesses are and go back to improve myself," said Mr Thanat.
The core of the Creative Young Designer Season 4 project is to bring the design and marketing knowledge and abilities of the new generation of students to the study of problems to help the community.