“Primus Group” has announced the automobile business expansion of the luxury brand “ZEEKR” under the “ZEEKR PRIMUS” entity. Debuting with the premium showroom located in the prosperous Ratchaphruek area, the showroom highlights luxury services to create superlative experiences with the introduction of the ZEEKR PRIMUS POP-UP STORE. Discover and experience the ZEEKR X test drive and receive exclusive deals at The Mall Lifestore Bang Khae from 1 August 2024.
Nattavuth Tangkaravakoon, President of Primus Group, Thailand’s leading premium automobile distributor, stated, “In the past two years, it has been a golden opportunity for the automobile industry in Thailand, particularly the EV market, where new emerging companies and numerous brands from China are projecting interests to undertake business in Thailand. Therefore, “Primus Group” has foreseen the business expansion opportunities in the automobile distribution business following our success in representing the luxurious Mercedes-Benz ranges. The company has extended the policy to the new investment to strengthen business with increased competitive capability to provide new choices for the consumers in Thailand.”
“Primus Group” has recently joined the collaborative venture with ZEEKR Thailand and been appointed as the official distributor of “ZEEKR” under the name “Primus Prestige Co., Ltd.” or “ZEEKR PRIMUS.” The new premium ZEEKR showroom and service centre are underway to provide holistic sales and after-sales services in an area spanning four rai on Ratchaphruek Rd., a prosperous location comprising residential zones and a new business centre connecting to multiple key commuting networks. Slated for completion by the first quarter of 2025, the new service centre is expected to provide convenient services meeting all needs for ZEEKR customers.
“ZEEKR is the subsidiary company of GEELY HOLDING GROUP, the globally leading automobile company accredited for research and development efficiency, car manufacturing, and network building worldwide. Most importantly, ZEEKR is the premium-luxury EV brand enhanced by the customer-centric policy to provide luxury experiences for all customers. The concept aligns with Primus Group’s vision of creating the highest satisfaction for customers on all fronts.”
The collaboration with a leading alliance like ZEEKR marks a significant step in advancing Primus Group's automobile business by fostering strong and stable growth for the industry and increasing sustainable success going forward,” said Nattavuth.
Jirapol Rujivipat, Managing Director of Primus Group, stated, “Primus Group is a company recognised for its leading operation of the automobile dealership business and has been highly successful as a dealer for Mercedes-Benz automobiles with a policy that focuses on a customer-centric approach. Through three main management strategies, the company aims to offer new experiences and create the highest satisfaction for customers with perfect and comprehensive luxury services in both sales and after-sales services from efficient personnel who have proven success in every dimension.
With the number one CSI score from the Mercedes-Benz customer satisfaction survey and growth in sales each year, as well as continuous repeat customer service, all of these demonstrate the confidence and satisfaction customers have in the "Primus Group." This concept and strategy for success will be passed on to ZEEKR PRIMUS' DNA in management and customer care to provide the best experience and create the highest satisfaction for customers at every level.
In the first phase, Primus Group has planned to support sales and after-sales service for ZEEKR car customers by setting the work plan as follows:
- Allocating space for displaying ZEEKR cars in the form of the ZEEKR PRIMUS POP-UP STORE on the 1st floor in front of B2S at The Mall Lifestore, Bang Khae branch, which was officially opened on 23 July.
- A temporary showroom and service centre on Ratchaphruek Road is set to display ZEEKR cars with a service centre to support after-sales services, which will be open for service from mid-August 2024 onwards.
- A permanent showroom and full-service centre on an area of over 4 rai in the Ratchaphruek area is a premium showroom with a full-service centre for ZEEKR in Thailand, slated to be completed and start operating in March 2025.
In celebrating the success, ZEEKR PRIMUS is offering the opportunity to own the latest ZEEKR model, ZEEKR X, a compact EV SUV with dual motor power of 428 horsepower, acceleration from 0-100 km/h in 3.8 seconds, and a maximum driving distance of 540 km per full charge, equipped with complete comfort and safety equipment according to EURO NCAP standards. It is available in two models: the STANDARD RWD model, priced at 1,199,000 baht, and the FLAGSHIP AWD model, priced at 1,349,000 baht.
Get ready for a special offer! Enjoy free 1-year first-class insurance, special interest, instalments for up to 84 months, and a free 5-year or 150,000 km vehicle warranty and 8-year or 180,000 km motor warranty. Special! For the first 500 customers who purchase a ZEEKR X, receive a free WALLBOX worth 50,000 baht at the ZEEKR PRIMUS POP-UP STORE, 1st floor, in front of B2S, The Mall Lifestore, Bang Khae branch, or enquire for more information at 085-959-9605 or Line: https://lin.ee/Xor3FAc