Following the successful launch of its inaugural branch in Thailand at Emsphere late last year, NAIXUE, a renowned premium Chinese tea brand boasting over 1,900 locations globally, has generated significant excitement among both local residents and international visitors. The initial opening attracted long queues eager to sample authentic beverages sourced directly from China. This year, NAIXUE is set to enhance the experience for Thai customers by inaugurating a vibrant new location on the first floor of Central World shopping mall, spanning over 200 square metres.
The shop's interior features classic wooden tones that evoke a traditional Chinese ambiance while seamlessly integrating modern elements. The extensive menu boasts over 48 beverages and desserts, including fresh fruit tea, milk tea, Da Hong Pao tea, coffee, and a selection of baked goods, all designed to complement the beverage offerings. NAIXUE is committed to being a leader in high-quality tea and aims to promote and share Chinese tea culture globally.
The launch of two branches in Bangkok signifies NAIXUE’s strong belief in the potential of the Thai consumer market. It also highlights the brand’s commitment to promoting a rich tea culture, showcasing contemporary tea-drinking practices that resonate with the lifestyles of the new generation. Furthermore, NAIXUE aims to enhance the global presence of Chinese tea culture, marking an important step in its expansion within upscale shopping centres worldwide.
Experience the exceptional quality of NAIXUE's Chinese tea, recognised as a standard in the tea beverage sector, located on the first floor of Emsphere and Central World. Stay updated on NAIXUE's latest news and exciting promotions by visiting www.facebook.com/NaixueThailand and following their official Instagram at naixuetea.thailand.
