Longines, the renowned Swiss watchmaker, is expanding its presence in Thailand with the opening of two new boutiques, further reinforcing its commitment to offering exceptional timepieces to its Thai clientele. Following the success of its flagship boutique in Chiang Mai, Longines now invites watch enthusiasts in Bangkok and Pattaya to explore the brand’s legacy of precision, elegance, and innovation. These new boutiques provide a luxurious environment where customers can discover Longines’ iconic collections, blending tradition with modern sophistication.
The second Longines boutique opened on 15 August at Mega Bangna, Bangkok, offering a luxurious and welcoming space for customers to explore the brand’s diverse watch collections and its rich heritage. On 30 August, Longines opened its third boutique at Central Pattaya, solidifying its presence in this popular tourist destination, where both locals and visitors can experience the brand’s craftsmanship and timeless elegance firsthand.
To celebrate these openings, Longines is hosting a week of grand festivities at the Mega Bangna boutique from 12–22 September, featuring renowned Thai actor Mario Maurer, actress Kao-Supassra Thanachat, and other well-known Key Opinion Leaders (KOLs). Guests will have the opportunity to explore the brand's exquisite timepieces, try on the latest collections, and enjoy wine and canapés in an elegant setting. A professional photographer will capture memorable moments, and exclusive gifts will be available for attendees, with additional offers for every purchase made during the event.
These new concept boutiques reflect Longines’ commitment to quality and timeless design. Customers can explore a wide selection of timepieces, including the Conquest collection for women, which embodies the spirit of exploration, and the versatile Spirit collection for men, designed for pioneers who seek new horizons. Both collections highlight Longines’ expertise in combining style, functionality, and enduring value, with the latest models showcasing cutting-edge features and refined aesthetics.
Longines' history dates back to 1832, and the brand has been at the forefront of watchmaking innovation for nearly two centuries. The introduction of its iconic winged hourglass logo in 1889 marked a defining moment in its journey, symbolising the brand's enduring legacy. Throughout the 20th century, Longines solidified its reputation for precision and reliability by timing major sporting events and introducing groundbreaking technologies, such as the first wristwatch with a flyback function and two independent pushers in 1925.
Customers are invited to visit Longines’ new boutiques in Bangkok and Pattaya to experience the world of Longines, explore its rich heritage, and discover its comprehensive range of classic and sports watches. Longines specialists are available to provide personalised service, ensuring each visitor finds the perfect timepiece that reflects their style and individuality.
