Siam Piwat Unveils Extraordinary Global Festive Celebrations
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Siam Piwat Unveils Extraordinary Global Festive Celebrations

Siam Piwat Group’s iconic destinations launch grand year-end events, featuring global superstars, exclusive experiences, and festive showcases to boost tourism and elevate Thailand as a top international destination. 

Siam Piwat Group, a leading property and retail developer – owner of globally renowned destinations such as Siam Paragon, Siam Center, Siam Discovery, and joint-venture partner of ICONSIAM and Siam Premium Outlets Bangkok – continues to affirm its leadership in developing world-class destinations. The Group is orchestrating a grand festive celebration to offer unparalleled experiences in the heart of Bangkok and along the majestic Chao Phraya River. These festivities will further cement the company’s iconic locations as premier year-end celebration destinations. More importantly, these events will enhance Thailand's appeal as a top tourist destination, especially during the festive season. 

This year, Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM are reinforcing their positions as key festive destinations, with the Group expecting over 400,000 to 450,000 visitors per day. This surge in visitors will significantly contribute to the Tourism Authority of Thailand's target of 39 million visitors for the year, with expected consumer spending from domestic and international tourists totalling over 3.4 trillion baht. 

Siam Piwat Unveils Extraordinary Global Festive Celebrations

Mrs Saruntorn Asaves, Senior Executive Vice President and Head of Shopping Center Business at Siam Piwat Co., Ltd., stated: “Siam Paragon, Siam Center, and Siam Discovery are global destinations that blend modern trends, catering to multi-dimensional lifestyles from luxury shopping and global fashion to world-class entertainment. This has made us the centre of people’s lives and the top choice for everyone. We are committed to offering the best experiences as the leading destinations for festive celebrations. This year, we are introducing exciting new store openings and major events designed to cater to a wide range of customer segments. At the same time, Siam Paragon, Siam Center, and Siam Discovery remain key destinations for international tourists exploring the city through shopping and travel. We have everything ready to ensure everyone enjoys the best celebration experience.” 

Siam Piwat Unveils Extraordinary Global Festive Celebrations

Mr Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., added: “As we enter the final quarter of the year, which is the high season for Thai tourism, ICONSIAM continues to play a vital role in driving the Thai economy, especially in the tourism sector. Our goal is to position Thailand as a top global destination through world-class festive events, giving both Thai and international visitors the opportunity to experience the charm and rich cultural heritage of Thailand. This aligns with ICONSIAM’s vision of blending the best of Thailand with the best of the world.” 

“ICONSIAM has gained recognition among both locals and international visitors as a global destination, a landmark on the banks of the Chao Phraya River. We are confident that the last quarter’s events will boost tourist visits by over 20 percent compared to 2023. With major national festivities such as Loy Krathong and the grand New Year’s Eve countdown, ICONSIAM will once again be a key destination that enhances Thailand’s global standing,” said Mr Supoj. 

From October to December 2024, Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM will host grand festive celebrations featuring: 

1. First-Time and Pioneering Experiences

Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM will introduce several first-time experiences in Thailand. Highlights include events for the expanding art toy community, a market now valued at over 20 billion baht. Siam Paragon and Siam Center are collaborating with Molly (Nisa Srikamdee), a Thai artist and creator of globally popular characters from Molly Factory Studio, in an exclusive partnership. From 20 November to 1 December 2024, art toy lovers can expect special surprises at Siam Paragon and Siam Center. Additionally, fans of collectible figures can enjoy the Bandai Spirit Hobby Exhibition 2024 at Siam Paragon and GBWC Exhibitions 2024 at Siam Center. Siam Discovery will launch Thailand’s first Jujutsu Pop-Up, while Siam Paragon will host the country’s first Nintendo store. Siam Center will also feature the first Wendy Pop-Up in Thailand. ICONSIAM will host the “ICONSIAM Bangkok Illumination X ROBBiART,” an extraordinary illumination festival in collaboration with ROBBi, a popular character from China. This event, set along the scenic Chao Phraya River at River Park, will be the first of its kind in Southeast Asia. 

Throughout the last quarter, these four destinations will unveil Thailand’s first new luxury stores, flagship stores, and special pop-ups, including Miu Miu, Valentino, and AMI Café at Siam Paragon. 

2. Extraordinary Experiences

Siam Piwat’s global destinations are dedicated to offering extraordinary experiences as the number one choice for festive celebrations. Siam Paragon will celebrate its 19th anniversary with grand events featuring both global and Thai artists, including special performances and the debut of a large-scale art installation by the world-renowned Hayon Studio. The “Eternal Bloom: The Silk Rose Garden,” co-created by Siam Paragon and Flora Park, will showcase over 300 varieties of Thai-Chinese hybrid roses. This event will transform Parc Paragon into an immersive floral space, capturing the elegance and timeless beauty of roses. Luxury brands at Siam Paragon will also contribute to the festive atmosphere with unique holiday season showcases. 

Siam Discovery will host the "Siam Discovery Future Lab," offering new experiences for everyone to "Come Play With Us," while Siam Center will celebrate with "The Magical Art (of) Toy Celebration," featuring over 100 unique characters throughout the festive season. ICONSIAM will present "ICONSIAM X Be@rBrick Celebrating ICONIC Experience," a major collaboration with Medicom Toy, Art Works Worldwide Co., Ltd., and Casa Lapin. The first-ever Thematic Be@rBrick Café in Thailand will offer fans a chance to own exclusive BE@RBRICK figurines, with the global release happening at ICONSIAM in mid-November. 

The grand finale to the year’s celebrations will be the "Amazing Thailand Countdown – Iconic Celebration of Thai – Global Phenomena," further cementing ICONSIAM as one of the world’s top countdown destinations. This event will feature surprise performances by world-renowned artists, ensuring a historic and unforgettable New Year’s Eve. 

3. Global-Scale Events

The global-scale events include grand happenings such as the "Siam Paragon Glorious Countdown 2025," featuring surprise performances by world-class artists and an impressive line-up of Thai celebrities. Meanwhile, Siam Center will host special surprises, and Discovery Plaza at Siam Discovery will offer exciting entertainment. Paragon Hall will also host world-class events such as "The Dragonfly H.E.A.L. Summit 2024" and the "White Party Bangkok," promising a fun-filled and exciting year-end celebration. 

Siam Piwat Unveils Extraordinary Global Festive Celebrations
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