Thonburi Group, a leading Thai automotive company, and Geely, a globally recognised innovator in the automotive industry, have announced a strategic partnership to distribute Geely vehicles in Thailand. This collaboration, managed by Thonburi Neustern Co., Ltd., encompasses sales, marketing, and after-sales services, marking a significant milestone in Thailand's automotive sector. The announcement coincides with the unveiling of the world’s first right-hand drive GEELY EX5 at the 41st Thailand International Motor Expo 2024.
This partnership combines Thonburi Group’s deep local expertise with Geely’s global leadership in electric vehicle (EV) technology, aiming to reshape Thailand’s EV market and meet the increasing demand for sustainable transportation solutions.
“We are delighted to partner with Geely, a globally renowned innovator in automotive design and technology,” said Mr Ratapon Viriyaphant, Board of Director, Thonburi Group. “Together, we are introducing a new generation of electric vehicles, tailored to the unique needs of Thai consumers and designed to enhance their driving experience.”
Geely EX5: Pioneering EV Technology in Thailand
The GEELY EX5, the first fully electric intelligent SUV in Thailand, sets a new standard for EV innovation and performance. This cutting-edge vehicle offers advanced intelligent features, superior driving performance, and eco-conscious design, all crafted to suit the needs of discerning Thai consumers.
Key Features of the GEELY EX5:
- Global Intelligent Electric Architecture (GEA): Optimised platform ensuring robust performance and reliability.
- Cell-to-Body (CTB) Integration Technology: Enhances structural safety, reduces weight, and improves space efficiency.
- Short Blade Battery: Advanced LFP technology delivering extended range and durability.
- 11-in-1 Intelligent Electric Drive: Combines intelligent technologies for powerful acceleration and refined handling.
- L2-ADAS (Level 2 Advanced Driver Assistance System): Ensures convenience and safety with cutting-edge features.
- FLYME Auto Operating System: Intuitive voice-controlled interface with integrated entertainment options.
- HALF MORE Storage Concept: Maximises interior storage for passengers and drivers.
- V2L and V2V Capabilities: Enables external power-sharing and vehicle recharging for modern lifestyles.
With competitive pricing—899,000 baht for the PRO model and 989,000 baht for the MAX model—the GEELY EX5 provides an eco-friendly, high-performance solution for Thai consumers.
Mr Evan Zhang, Director of GEELY Thailand, stated, “Thonburi Group’s established presence strengthens the Geely brand in Thailand. This partnership enables us to deliver innovative technologies and broaden our market reach, aligning with the evolving needs of Thai customers.”
Experience the GEELY EX5 at the Motor Expo
The GEELY EX5 is now available for booking and purchase. Visit Booth B18 at the 41st Thailand International Motor Expo, held until 10th December 2024, at the IMPACT Exhibition and Convention Centre, Muang Thong Thani, to explore this game-changing electric SUV.