Universo Ferrari, an immersive exhibition celebrating the world of Ferrari, has opened its doors in Thailand. This landmark event marks the fourth such exhibition globally, following Italy, Australia, and Korea, and is the first in Southeast Asia.
Bringing cutting-edge innovation from Maranello, Italy, to Bangkok, Universo Ferrari showcases over 20 extraordinary Ferrari models. These include limited editions, legendary classics, and the latest marvels like the Ferrari F80 and Ferrari 12Cilindri, offering Ferrari enthusiasts in Thailand an unparalleled experience. The event is being held at UOB Live, Emsphere, Thailand, from 23rd to 25th November.
Notably, Universo Ferrari serves as the regional launch platform for Ferrari’s new supercar, the F80, which made its global debut in October. The Asian premiere was attended by Enrico Galliera, Chief Marketing & Commercial Officer of Ferrari SpA; Francesco Bianchi, President of Ferrari APAC & Middle East; and Nandhamalee Bhirombhakdi, Managing Director of Cavallino Motors Co. Ltd, Ferrari’s official importer in Thailand.
The F80, a groundbreaking addition to Ferrari’s illustrious lineup, is set to join iconic models such as the 1984 GTO and the 2016 LaFerrari Aperta. Showcasing state-of-the-art technology and performance, the F80 boasts a combined 1,200 horsepower from its V6-hybrid powertrain, making it the most powerful road car ever produced by Ferrari.
“Universo Ferrari is an exclusive event that celebrates the timeless beauty, innovative technology, and dynamic performance Ferrari has embodied for over 77 years,” said Enrico Galliera. “We are thrilled to bring this journey of innovation to our clients and fans in Thailand, a key market for Ferrari.”
According to Mr Galliera, Universo Ferrari allows enthusiasts to immerse themselves in the brand’s heritage, from its origins as a racing company to its evolution into a luxury car manufacturer. The event aims to replicate the Ferrari experience for those unable to visit its home in Maranello, Italy, while fostering a deeper connection among Ferrari fans.
Thailand was a natural choice for the event, following Italy, Australia, and Korea. “Thailand boasts many passionate collectors and serves as a central hub for inviting clients from neighbouring countries,” said Mr Galliera. “Bangkok’s vibrancy, along with our trusted partner, Cavallino Motors, makes it an ideal location.”
Universo Ferrari is more than a showcase of Ferrari’s supercar heritage; it represents a lifestyle shared by an exclusive group of owners who value performance, elegance, and camaraderie.
Discover the Zones of Universo Ferrari:
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Racing Zone: Explore Ferrari’s racing legacy with iconic models like the F1-2000, which brought Michael Schumacher his third World Championship, and the Ferrari 499P Le Mans Hypercar, a two-time winner at the 24 Hours of Le Mans.
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Sport Cars Zone: Witness Ferrari’s latest innovations, including the Ferrari Daytona SP3, SF90 XX Stradale, Purosangue, 296 GTB, and the 12Cilindri with its V12 engine.
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Ferrari Classiche Zone: Relive Ferrari’s history with classic models like the 308 GTB and F50, celebrating the marque’s 50th anniversary.
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Ferrari Lifestyle Zone: Immerse yourself in Ferrari’s luxury lifestyle through displays like the Maranello Clutch and a special fashion showcase that embodies the brand’s sophistication.
Universo Ferrari offers a rare opportunity to experience the essence of Ferrari, celebrating passion, performance, and craftsmanship. Whether you’re a lifelong aficionado or a first-time admirer, this exhibition is an unmissable journey into the world of Ferrari.
