PROUD REAL ESTATE a leading developer in the luxury real estate sector, is revolutionising the Thai property landscape with its visionary "ALL IS WELL" concept. Delivering Holistic, Sustainable Living Solutions. Discover an Elevated Living Experience through World-Class Designs that Prioritise Residents’ Well-Being and Environmental Harmony, Comprehensive Amenities for Ultimate Relaxation, Personalised Services for Residents, and Eco-Friendly Lifestyles. Announcing plans for 2025, PROUD will launch three new projects across Bangkok suburbs, Hua Hin, and Phuket, valued at 9.2 billion baht, setting a revenue target of 10 billion baht, achieving exponential growth. Reaffirm ESG commitments by transforming projects and operations towards sustainability. Aim for Net Zero emissions by 2050, while continuously improving community well-being and enhancing business potential to meet the criteria of the THAI ESG fund in the future.
Pumipat Sinacharoen, CEO of Proud Real Estate Public Company Limited (PROUD), stated that PROUD’s success stems from its DNA of crafting luxury residences that enhance well-being. Beyond rare locations and exquisite designs, PROUD offers comprehensive living solutions, including wellness services, long-term care, and sustainability practices that seamlessly integrate nature and local context. These factors resonate deeply with PROUD’s clientele, contributing to the company’s consistent success.
Aligned with global trends, wellness and well-being have become priorities. According to the Global Wellness Institute, the global wellness economy is growing at 7.3% annually, projected to reach 8.99 trillion US dollars (313 trillion baht). Real estate within this sector is expected to see the highest growth from 2023–2028.
In Thailand, wellness real estate has grown by 10% over the past three years, reflecting evolving consumer preferences. This trend presents significant opportunities for developers to innovate. PROUD is committed to creating residences that align with health and well-being lifestyles to cater to this growing demand.
Proudputh Liptapanlop, Executive Director of Proud Real Estate (PROUD), emphasised the company’s vision of redefining Thai real estate through well-being and sustainability. Under the "ALL IS WELL" concept, PROUD aims to create “More Than Just Living” experiences. For 2025, PROUD will advance as a Well-Being Developer by focusing on five pillars of sustainable living:
- WELL-CRAFTED DESIGN – Design for all life, focusing on air quality, temperature, water, light, sound, selection of materials and greenery to enhance quality of life.
- WELL-LIVING AMENITIES – The common areas nurture holistic health; physical, mental, and spiritual well-being. Equipped with high quality facilities, these spaces are thoughtfully designed to support a wide range of activities, catering to everyone’s needs.
- WELL-CURATED SERVICES – We curate exclusive services and benefits for our residents, including a Health Butler. With this personalised assistance, residents can feel at ease, even in emergencies.
- WELL COMMUNITY – Through Proud Real Estate Public Company world-class standards, we continually create long-term care and fostering strong connections within families, neighbours, and with the surrounding community, all aimed at enhancing health and quality of life
- WELL SUSTAINABILITY – Developed residences that embrace an environmentally friendly approach, with thoughtfully designed spaces that encourage sustainable activities and lifestyles for everyone.
To realise this vision, PROUD has established a research and development centre to innovate sustainable living solutions, collaborating with leading organisations both domestically and internationally, such as Bangkok Dusit Medical Services and Spacely AI. This initiative ensures the development of world-class residential projects adhering to global standards like Fitwel (for healthy buildings) and LEED (Leadership in Energy and Environmental Design). PROUD’s achievements include Thailand’s first Fitwel Built Certification for InterContinental Residences Hua Hin and the Fitwel Design Certification for Vehha Hua Hin.
Future Plan for 2025:
Under the "ALL IS WELL" concept, PROUD plans to launch three new projects in Bangkok suburbs, Hua Hin, and Phuket, valued at 9.2 billion baht, marking its expansion into new prime locations. This underscores PROUD’s commitment to delivering high-quality luxury developments while broadening its customer base.
Pasu Liptapanlop, Executive Director of Proud Real Estate (PROUD), stated that PROUD has demonstrated consistent progress through the development of luxury real estate projects in high-potential locations. Despite launching a limited number of projects, the company focuses on the best design and service quality, resulting in strong financial performance and operational success.
This has led to the company’s successful listing on the Stock Exchange of Thailand (SET), reflecting its growth potential and the confidence of real-demand customers. The positive reception of all PROUD projects has contributed to the company currently holding a backlog of approximately THB 10.899 billion, with revenue gradually being recognised from 2024 to 2026.
This strong growth clearly illustrates that the company can expand even amid a slowdown in the real estate market.
However, PROUD remains committed to maintaining its growth in performance by developing projects and continuously expanding into high-potential locations, including a new location in Phuket next year. The company has set a revenue target of approximately 10 billion baht for 2025, representing an impressive sixfold growth compared to 2023. It has also allocated a budget of 3 billion baht for acquiring land to develop additional projects.
In addition, the company prioritises driving the organisation with a focus on Environmental, Social, and Governance (ESG) principles to ensure long-term stability and sustainable growth. This approach aligns with the United Nations' Sustainable Development Goals. PROUD has set a goal to achieve Carbon Neutrality by 2040 and Net Zero greenhouse gas emissions by 2050.
The company also plans to enhance community well-being through continuous projects and activities under the "ALL IS WELL" philosophy, ensuring a truly well-being and sustainable life for all. PROUD is also working towards meeting the criteria for inclusion in the THAI ESG Fund in the future.
Watch our corporate video to experience the essence of 'All is Well'
Learn more about PROUD (Proud Real Estate Public Company Limited) or inquire about well-being & sustainable living projects at www.proudrealestate.co.th or call 02-026-8999.