TOA Venture Holding Co., Ltd. (TOAVH) has announced a major organisational restructuring, appointing Primus Group to oversee its auto dealership business, which represents seven major brands. This move aims to enhance operational efficiency and competitiveness.
By organising a Test Drive Day Primus Expo at Primus showroom, along with showing off new models and opening reservations before anyone else!
Special! Receive gold worth 5,000 baht when you reserve and pick up your car today until 15 Dec. this year.
Mr Nattavuth Tangkaravakoon, President of TOAVH, emphasised the company’s commitment to stable and environmentally friendly growth. Over the past year, TOAVH partnered with four leading Chinese EV brands—Deepal, Zeekr, Omoda & Jaecoo, and Aion—and invested THB 220 million to upgrade showrooms and service centres, delivering comprehensive sales and after-sales support.
in renovating showrooms and service centers to cover sales and after-sales services.
To enhance operational agility and competitiveness in a rapidly evolving automotive market, TOAVH has restructured its organisation by merging all car dealerships under the management of Primus Group. Jirapol Rujivipat has been appointed as Managing Director to oversee the overall management of all companies within the group, aiming to maximise efficiency and achieve the organisation’s strategic goals.
"Mr Jirapol is a highly experienced professional manager and a key figure in driving the premium car dealership business to great success, in terms of sales, after-sales service, and customer satisfaction. His visionary leadership and outstanding management efficiency will ensure the sustainable growth of TOAVH’s car dealership business," said Mr Nattavuth.
Currently, Primus Group represents seven car brands with 16 showrooms and service centres located in Bangkok, Chonburi Province, and Chiang Mai Province:
- MERCEDES-BENZ: Represented by Primus Autohaus Co., Ltd. and Primus Autohaus Pattaya Co., Ltd., with branches in Ekamai-Ramintra and Pattaya, Chonburi Province (Phase 1: Pattaya-Na Jomtien; Phase 2: South Pattaya).
- DEEPAL: Represented by Primus Mobility Co., Ltd. and Primus Mobility Chonburi Co., Ltd., with branches in Ramkhamhaeng and Chonburi.
- ZEEKR: Represented by Primus Prestige Co., Ltd., with branches in Ratchaphruek and a pop-up store at The Mall Lifestore Bangkae.
- OMODA & JAECOO: Represented by Primus O&J Rama 9 Co., Ltd., with a branch on Rama 9.
- AION: Represented by Primus Motors Amata Nakorn Co., Ltd., located in Amata Nakorn, Chonburi Province.
- MG: Represented by Best Auto Sales Group, with branches in Phetkasem 65, Bangna Km.5, Bypass Chonburi, Sriracha, Pattaya Na Jomtien, Amata Nakorn (body repair and paint centre), Maejo, and Hang Dong in Chiang Mai.
- SUZUKI: Represented by ITOA Auto Sales Co., Ltd., with a branch in Sriracha, Chonburi Province.
Mr Jirapol, Managing Director of Primus Group, stated: "The primary goal of the Primus Group’s automotive dealership business is to provide exceptional customer experiences and satisfaction through comprehensive services delivered by our highly skilled automotive experts. We carefully select a variety of car models and brands equipped with advanced technology to meet the diverse needs of our customers. Our slogan, 'Your Cars, Let’s Primus take care of them' reflects our commitment to excellence across all dimensions."
Primus Group will showcase cars from all seven brands—Deepal, Mercedes-Benz, Zeekr, Omoda & Jaecoo, Aion, MG, and Suzuki—at its showrooms and service centres, offering pre-orders for the latest car models. Special promotions include cash discounts, 0% interest, instalments starting from THB 222 per day, or four-month instalments of up to THB 100,000.
Exclusive Offer: At the “Test Drive Day Primus Expo”, MG and Suzuki showrooms are offering an additional gold voucher worth THB 5,000 for customers who book and receive a car between 15 November and 15 December 2024.