
ICONSIAM, the iconic landmark on the Chao Phraya River, a joint venture by Siam Piwat Group, Charoen Pokphand Group (CP), and Magnolia Quality Development Corporation (MQDC), has announced its historic success with the Amazing Thailand Countdown 2025. The event has firmly placed Thailand on the global countdown stage, attracting over 1 million attendees during the three-day celebration and generating more than 100 million views worldwide.
The countdown was a key driver for Thailand’s tourism industry, helping surpass the annual target of 35 million tourists and injecting over 62 billion baht into the economy. It also boosted riverside businesses, with hotel and restaurant bookings along the Chao Phraya River reaching 95–100% occupancy, and river traffic more than doubling. These achievements cement ICONSIAM’s position as a leader in creating Experiential World-Class Destinations while elevating Thailand’s global reputation.
Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., highlighted the event's success, stating: “The grand countdown phenomenon celebrates the best of Thailand and the world, elevating the Amazing Thailand Countdown 2025 at ICONSIAM to one of the Top 5 countdown destinations globally. It has played a crucial role in driving tourist arrivals to Thailand, surpassing the target of 35 million visitors, a 26% increase from the previous year. This success has injected over 62 billion baht into the Thai economy, benefiting all levels of the tourism sector, as evidenced by statistics from the Tourism Authority of Thailand (TAT). Riverside businesses have also experienced significant growth, with hotel bookings on New Year’s Eve reaching 95–100% capacity and river traffic more than doubling, generating record-breaking income for surrounding communities.”
He added, “ICONSIAM is proud to play a key role in elevating Thailand’s global presence and capturing the hearts of people worldwide. As Thailand’s representative, we have firmly established our countdown event as a favourite among global audiences, reinforcing the nation’s potential as a world-class destination that celebrates Thai heritage on the international stage.”

The Amazing Thailand Countdown 2025 at ICONSIAM drew over 1 million attendees and garnered more than 100 million global views during its three-day celebration. The hashtag #AmazingThailandCountdown2025 trended as the No. 1 topic on X (formerly Twitter) throughout the event, surpassing expectations and firmly positioning Thailand as a top global destination.
Mr. Supoj further noted that the success of the countdown event is rooted in ICONSIAM’s dedication to its three core strategies, solidifying its role as a true leader in creating Experiential World-Class Destinations.
First in People’s Hearts The Amazing Thailand Countdown 2025 at ICONSIAM was a grand phenomenon made possible through significant investment and dedicated efforts. Collaborating with Thai and international artists, as well as leading partners, the event brought joy to millions with spectacular music performances and dazzling fireworks along the Chao Phraya River. This unforgettable celebration allowed Thais to ring in the New Year with pride, knowing their nation stands among the best in the world.

The event’s reach was amplified through broadcasts on over 20 platforms, including CNN, BBC, AP, AFP, Reuters, and CNBC, as well as live-streaming on multiple channels, garnering over 100 million views globally. The Amazing Thailand Countdown 2025 also featured prominently on New York’s Times Square screen, leaving an indelible impression and trending as the No. 1 topic on X (formerly Twitter), further elevating Thailand’s global profile.
First in the Hearts of Partners and Business Alliances With over 1 million attendees, the event delivered tangible benefits to ICONSIAM’s retailers, partners, and business alliances, resulting in a more than 35% increase in December sales. Its positive ripple effects extended to riverside communities, businesses, and the national economy, particularly across the tourism sector.
This success underscores ICONSIAM’s role as a leader in creating Experiential World-Class Destinations, transcending traditional retail to foster economic growth. By attracting high-quality tourists and aligning with government goals, the event further enhanced Thailand’s international prestige and economic impact.

World’s Number One The Amazing Thailand Countdown 2025 at ICONSIAM elevated Thailand’s reputation, placing the event among the Top 5 Countdown Destinations globally. This achievement highlights the nation’s ability to host world-class events of international acclaim, firmly establishing its position on the global stage.
The Power of Collaboration The success of the Amazing Thailand Countdown 2025 is a testament to the collaboration between public and private sectors. Key contributors included the Ministry of Tourism and Sports, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, and numerous private organisations such as Charoen Pokphand Group, True Corporation, KASIKORN BANK, and Magnolia Quality Development Corporation. Riverside communities, local businesses, and industry leaders also played vital roles in ensuring the event’s success.
Elevating Thailand as a Global Destination The Amazing Thailand Countdown 2025 at ICONSIAM not only showcased ICONSIAM’s potential as a world-class landmark but also highlighted the power of public-private collaboration in driving sustainable economic growth. The event enhanced Thailand’s global reputation, portraying the country as a must-visit destination for travellers worldwide. It stands as a shining example of Thailand’s ability to host spectacular events, solidifying its position as a leading global destination.
