
In an era of increasing tax-planning complexity, heygoody.com, a digital insurance brokerage platform attuned to modern Thai mindsets, unveils fascinating insights showing how Thais are becoming more strategic in managing their taxes.
"The most impressive sight is seeing Thai families planning finances together, engaging in ‘tax shopping’ as a family unit," shares Pakamon Tulayapisitchai, co-founder of heygoody.com and SVP Digital Transformation at Ngern Tid Lor Public Company Limited (TIDLOR).
The survey identifies four main groups of tax planners:
- Group 1: First Jobbers
- 80% are corporate employees beginning their careers.
- Allocate 10% of their income to provident funds (PVD), reflecting financial discipline.
- Groups 2 & 3: Career Growers and Investment-Minded Achievers
- Combine PVD, RMF (Retirement Mutual Fund), and SSF (Super Savings Fund).
- 9% are diversifying risks, demonstrating advanced financial planning.
- Group 4: Retirement Strategists
- Out of 100, 28 choose SSF and 25 choose RMF.
- Highlight a strong understanding of long-term tax strategies.
Interestingly, 90% of heygoody.com users earn between 300,000–5,000,000 baht annually, showing that tax planning is becoming a mainstream priority. Digital platforms like heygoody.com simplify the process, making tax strategies accessible to everyone.
"We’ve created a platform that lets you plan your taxes 24/7 without interruptions," Pakamon concludes. "Financial decisions require space and time for careful consideration."
For more information, visit heygoody.com, offering a range of insurance products, including car, travel, health, and savings insurance.